COKE IS IT FOR WENDY'S.Byline: John Seewer Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. Wendy's will make Coca-Cola its exclusive soda for the next decade, snapping a lid on Pepsi's inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ at the hamburger chain's restaurants. ``Our major competitors have exclusive agreements with single soft-drink companies,'' spokesman Denny Lynch said Monday from Wendy's International Wendy's International, Inc. NYSE: WEN is the parent company of Wendy's Old Fashioned Hamburgers. It also owns 70 percent of Cafe Express and 25 percent (fully diluted) of Pasta Pomodoro. The Tim Hortons chain was spun off by Wendy's into a separate company in September 2006. Inc. headquarters in suburban Dublin. ``We're evening the playing field.'' Terms of the agreement reached last week with Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) Co. weren't announced. But Wendy's chairman and chief executive, Gordon Teter, said in a letter to franchisees that Coke will pour $42 million into Wendy's national advertising in the first year. Lynch said all Wendy's restaurants will be serving the world's top-selling soft drink within two years. About 85 percent of Wendy's restaurants in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. already serve Coke products, but the switch will affect 700 to 800 franchises under contract with Pepsi distributors, Lynch said. Pepsi executives weren't invited to bid, but they were preparing an offer ``that will exceed anything that's in front of them now,'' spokesman Brad Shaw said Monday. ``We hope they will give us a chance,'' said Shaw, who called the Wendy's decision a minor setback. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion