CNS, Inc. Breathes Easier with Selection of Unica's Affinium.

WALTHAM, Mass. -- Unica(R) Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management (EMM) solutions, today announced that CNS, Inc., makers of widely recognized Breathe Right(R) nasal strips, and FiberChoice(R) daily fiber supplements, has selected Unica's Affinium(R) software to streamline its marketing operations.

"We selected Unica based on its ability to meet our technical and functional requirements across marketing planning and budgeting, project management, digital asset management and other marketing needs," said Don Himsl, director of IT for CNS. "We put Affinium software through a scenario-based test using an integrated marketing campaign that included TV, print, radio, and public relations, and felt it was a marketing resource management product that met our needs."

CNS's marketing department will use Affinium's marketing resource management capabilities to manage marketing program workflow, approvals, digital asset management and financial management. It expects to streamline its processes, create a central repository for assets and facilitate marketing team collaboration. A future step will be to expand usage of Affinium to the company's outside vendors responsible for media buying, public relations and creative development, in support of CNS's "virtual organization" business model in which many executional tasks are outsourced.

"CNS has aggressive growth plans with expectations of becoming a much larger consumer products company," said Leah Stevenson, director of marketing services for CNS. "But our lack of a marketing software system could become an inhibitor of growth. Many of our processes are paper-based, and require the physical movement of documents through our company. We expect Affinium to be a growth enabler, allowing us to get to market faster, improve efficiency and facilitate decision making through one easily-accessible system."

About Unica

Unica Corporation is a leading global provider of Enterprise Marketing Management (EMM) software designed to help businesses increase their revenues and improve the efficiency and measurability of their marketing operations. Unica focuses exclusively on the needs of marketing organizations and its Affinium(R) software addresses the principal functions of EMM including marketing and customer analytics, demand generation and marketing resource management. More than 400 companies in a wide range of industries use Unica software to manage the complexities and processes of marketing and to facilitate the operations of a customer-centric business. Unica's customers include ABN AMRO, Capital One, Choice Hotels, Comcast, Lands' End, Nordstrom, Reader's Digest, Scotiabank and Vodafone. Unica has offices across the United States, including its corporate headquarters in Waltham, Massachusetts, as well offices in the United Kingdom, France, Germany, Singapore and India. For more information, call 781-839-8000 or visit www.unica.com.

Note to editors: Copyright 2006 Unica Corporation. Unica, the Unica logo and Affinium are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward Looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including the possibility that the market for enterprise software does not develop as anticipated; the customer discontinues use of the software or does not receive the expected results, the volatility of our stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; a failure by Unica to develop new software products and enhance existing products; failure to retain key staff; a failure by Unica to maintain historical maintenance renewal rates; and a failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2005 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.