CNNfn "Business Unusual" to Air Interview With ACTV Chairman & CEO William Samuels.ACTV's Digital "Individualized Television" Programming To Be Featured Friday, October 2nd at 8:30 PM NEW YORK--(BUSINESS WIRE)--Oct. 2, 1998--In an interview with CNNfn's "Business Unusual" to air tonight, William Samuels, chairman and chief executive officer of ACTV ACTV Active ACTV Activate ACTV Azienda del Consorzio Trasporti Veneziano (Venice Public Transport Company, Italy) ACTV Advanced Compatible Television , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : IATV), says his company's revolutionary digital programming capabilities -- known as "Individualized Television" -- represent the third major application for digital TV, in addition to high definition television (HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates ) and multi-casting. "As digital TV spreads across the country, consumers will have the opportunity to choose the digital applications they find most compelling," said Samuels. "Rather than simply improving color quality like HDTV or adding programming quantity like multi-casting, `Individualized Television' enables digital TV to deliver higher quality television programming that has broad social and economic implications." ACTV uses patented software technologies to create "Individualized Television," which takes traditional television programming into the digital age. "Individualized Television" demonstrates the exciting potential and power of digital TV. The software remembers viewer commands and responses to on-screen prompts, enabling the television to "talk back" to each individual viewer with viewer-directed and viewer-targeted programming and advertising. The remote control becomes a director's tool, giving the viewer control of their television experience. "Individualized Television" can enhance a variety of television genres, including sporting events, news, game shows, children's programming and advertising. ACTV can offer consumers compelling and differentiated high quality programming content; provide cable operators with a valuable marketing tool and revenue source; and offer the advertising community one of the most powerful addressable media vehicles for reaching consumers in an increasingly fragmented environment. ACTV has relationships with the major players in cable and television, as well as the leaders in digital technology, including Liberty Media Corporation (NASDAQ: LBTYA, LBTYB -- an investor and partner in a new joint venture), General Instrument Corporation (NYSE NYSE See: New York Stock Exchange : GIC GIC See: Guaranteed Investment Contract GIC See guaranteed investment contract (GIC). -- an investor), FOX Sports Net, Cablevision's (AMEX AMEX See: American Stock Exchange : CVC See CSC. ) Rainbow Sports, The Washington Post Company (NYSE: WPO -- an investor), and The Sarnoff Corporation. Based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , ACTV uses patented technologies to create state-of-the-art programming for the rapidly expanding digital TV and Internet platforms. ACTV Entertainment and ACTV Net are subsidiaries of ACTV, Inc. The company's Web site can be found at www.actv.com. |
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