CNNSI.com 'Stickiest' Sports Site in March - Scores Highest Average Minutes Per User, Per Month, According to Nielsen NetRatings Report.ATLANTA--(BUSINESS WIRE)--May 11, 1999-- Finishes in Virtual Dead-Heat with ESPN.com, According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix CNNSI CNNSI Cable News Network and Sports Illustrated .com, the 24-hour sports information Web site of CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and Sports Illustrated Sports Illustrated is the largest weekly American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the country. , scored the highest average number of minutes per user, per month, with 35.3, among all sports sites with a minimum 2.0% reach, according to the Nielsen NetRatings March study. Also, according to Media Metrix in March, CNNSI.com's average minutes per user, per month, totaled 28.2, putting it in a virtual dead-heat with ESPN.com, who scored 28.3. A Web site is defined as "sticky" when users spend more time there than in other sites. "The depth of CNNSI.com content, the variety of offerings, the ease of navigation, and the sense of community all influence the enjoyment that our visitors experience in the site," said Hart Hooton, CNN/Sports Illustrated Interactive general manager. "We continue to add features and provide value that will make the user experience even more compelling. These statistics demonstrate for advertisers and other potential partners the extent of the loyalty and involvement of the CNNSI.com audience." The tables of sports destinations below include those reaching at least two percent of the total online audience and are based on average minutes per user, per month.
Nielsen NetRatings SITE Minutes per user/per month
CNNSI.com 35.3
ESPN.go.com 31.5
Sportsline.com 17.8
Media Metrix SITE Minutes per user/per month
ESPN.com 28.3
CNNSI.com 28.2
NASCAR.com 23.5
NBA.com 20.4
Sportsline USA(a) 17.2
Total Sports(b) 13.4
(a) Includes 88 affiliated URLs that fall under the Sportsline USA
consolidation.
(b) Includes 75 affiliated URLs that fall under the Total Sports
consolidation.
CNNSI.com is Time Warner's sports Web site featuring up-to-the-minute scores, news, statistics and analysis of domestic/international and male/female sports, as well as fantasy sports A fantasy sport (also known as rotisserie, roto, or fairy-tale sport; or owner simulation) is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport. , live video-streaming and a local sports section Noun 1. sports section - the section of a newspaper that reports on sports sports page - any page in the sports section of a newspaper newspaper, paper - a daily or weekly publication on folded sheets; contains news and articles and advertisements; "he read for more than 150 cities. The site features the renowned journalism and photography of Sports Illustrated; content from Turner Sports Turner Sports is the division of Turner Broadcasting System responsible for sports broadcasts on Turner channels including TBS and TNT. Sports TBS
abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= , golf and motor sports; and CNN/Sports Illustrated, the 24-hour sports news network. CNNSI.com is the home of Sports Illustrated on the Web and the sports site for CNN Interactive. |
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