CNN SELECTS NDS Edirectory TO DELIVER PERSONALIZED CONTENT TO INTERNET USERS.

CNN Interactive has selected Novell's NDS eDirectory to support delivery of personalized content to its millions of worldwide users. The Novell software will enable CNN Interactive to store interests and preferences of visitors to its Web site and then use the "digital profiles" to automatically provide a Web experience personalized for each visitor.

As part of CNN Interactive's "Web farm" infrastructure, NDS eDirectory will run on Novell's NetWare 5 intelligent network server platform. The highly scalable e-business solution will give CNN Interactive the ability to store digital profiles on millions of Web visitors.

CNN is also using the Novell software to manage the information from a central Java-based console. Based on open Internet standards, the cross-platform Novell software also runs on Sun Solaris, Windows NT, and soon Linux platforms, giving e- businesses like CNN Interactive the option of hosting their directory solution in their server environment of choice. And cross-platform capability gives CNN Interactive the option of mixing different server environments in the same NDS structure for suitability to task.

Monty Mullig, vice president of CNN Internet, says the NDS eDirectory "allows us to tailor content and services to the individual needs of our users. We deliver nearly seven billion page views to our Web sites each year, and NDS is able to provide the performance to sustain this high volume of traffic."

NDS eDirectory is a standalone, cross-platform LDAP directory service that powers e-businesses and networked information environments.