CNN Network Group, including CNN and CNN Headline News, Renews License to use ADAM.com Branded Content in On-Air Broadcasts.ATLANTA--(BUSINESS WIRE)--April 1, 1999-- A.D.A.M. will generate revenues plus ADAM Adam, the first man, in the Bible Adam (ăd`əm), [Heb.,=man], in the Bible, the first man. In the Book of Genesis, God creates humankind in his image as a species of male and female, giving them dominion over other life. .com brand exposure to millions around the world A.D.A.M. Internet Health (Nasdaq: ADAM) today announced that the CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Network Group, a division of Time Warner, Inc. (NYSE NYSE See: New York Stock Exchange : TWX (TeletypeWriter eXchange Service) A U.S. and Canadian dial-up communications service that became part of Telex. In 1971, the Bell System sold TWX to Western Union. TWX transmitted 5-bit Murray code or 7-bit ASCII code at up to 150 bps. See Telex. ) that includes CNN and CNN Headline News, has renewed a license agreement to use ADAM.com brand visuals in CNN-produced on-air broadcasts. The agreement, arranged by CNN Newsource CNN Newsource is an affiliation Video Relay Service from CNN. The service is subscription based and provides CNN content to television stations affiliated with CNN, including terrestrial stations and international stations. Sales, allows CNN reporters to use A.D.A.M.'s world-class visual imagery to enhance their coverage of health and medical news. The A.D.A.M. imagery is branded with the ADAM.com logo each time it appears on the air, and is expected to generate significant awareness and potential traffic back to ADAM.com, A.D.A.M.'s state of the art consumer health destination that is expected to be launched this spring. "We are pleased to continue to work closely with the CNN Network Group to make their award-winning health and medical coverage visually stunning and informative," said Robert S. Cramer, Jr., A.D.A.M.'s chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "We also believe that ADAM.com is the only consumer health destination with a major television network agreement in which our content is used as part of the editorial process and where we actually get paid for the use of our content." In addition, during 1998, CNN Newsource Sales, the syndication division of CNN, licensed a special collection of A.D.A.M. content known as the A.D.A.M. Medical Graphics and Reference System to leading local news stations in approximately 19 local television markets. Similar to CNN, the local broadcasters use ADAM.com branded content Branded Content, also known as Branded entertainment and Advertainment, is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. in their daily health reporting. "The opportunity to generate real revenues and obtain ADAM.com brand exposure to millions in the broadcast market is the direct result of A.D.A.M.'s 10 years of investment in creating proprietary branded content," said Mr. Cramer. "Many Internet health companies that were created in the past year or so just don't have that kind of option." A.D.A.M. Software, Inc., d/b/a A.D.A.M. Internet Health, is an Internet-based health information company focused on the delivery of interactive health, medical and wellness information to the consumer and professional markets. ADAM.com, a premier destination site for consumers, features free comprehensive health and wellness information, a personal health assistant, in-depth topic centers and care management programs designed to empower the consumer to better manage their health and wellness goals. In addition, ADAM.com partners with leading online portals and healthcare networks for delivery of branded content and other web-based products. ADAM.com competes with other public internet health companies such as Onhealth Networks (Nasdaq: ONHN) and Mediconsult.com (Nasdaq: MCNS MCNS Managing Cisco Network Security MCNS Multimedia Cable Network Systems MCNS Media Centre for National Security (Sri Lanka) MCNS Ministerial Committee for National Security (Iraq) ). For professionals, A.D.A.M. Internet Health draws from its vast content database of medical illustration, animation, video, interactive 3D and clinical information to develop application tools, components and online services that simplify the understanding and visual navigation of the human body. A.D.A.M. Internet Health works with industry leading partners such as Excite, Cerner, IDX (IDX Systems Corporation, South Burlington, VT, www.idx.com) One of the largest health care information systems companies in the country, acquired in 2006 by GE Healthcare (www.gehealthcare.com), a unit of the General Electric Company. , QuadraMed, Healtheon, WebMD and Pearson Education Pearson Education is an international publisher of textbooks and other educational material, such as multimedia learning tools. Pearson Education is part of Pearson PLC. It is headquartered in Upper Saddle River, New Jersey. . Statements in this news release concerning future results, performance or expectations are forward-looking statements. Actual results, performance or developments could differ materially from those expressed or implied by such forward-looking statements as a result of known and unknown risks, uncertainties and other factors including those described from time to time in the Company's filings with the Securities and Exchange Commission, press releases and other communications. |
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