CNH North America, Lake Forest, Ill., selects five leading marketing communications agencies to support its multi-brand strategy. (Agency News).

CNH North America, Lake Forest, Ill., selects five leading marketing communications agencies to support its multi-brand strategy. Colle+McVoy, Minneapolis, will lead advertising and creative efforts for both Case IH and New Holland brands of agricultural equipment. In addition, it will handle all agricultural media planning and buying. Morgan&Myers will manage public relations activities for the Case IH brand out of its Milwaukee office, and the New Holland brand from its Jefferson, Wis., location. Cramer-Krasselt will direct advertising and creative efforts for Case Construction Equipment from its Milwaukee location, and the New Holland Construction efforts will be based in its Chicago office. Malcolm Marketing Communications, Racine, Wis., will manage public relations duties for both Case and New Holland Construction brands, and will handle dealer communications for New Holland Construction. Chicago-based Mobium Creative Group will manage CNH After Sales direct marketing and advertising efforts for all brands.