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CNET President of Sales and Marketing Gregory J. Osberg Named President of Kaplan's $75 Million Professional Division.



NEW YORK--(BUSINESS WIRE)--Jan. 5, 1999--

Matt VanBuren Appointed Chief Operating Officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 

Kaplan Educational Centers today named CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  president of sales and marketing Gregory J. Osberg to the position of president, Kaplan Professional, a division providing high quality assessment, recruitment and training services to corporate clients and individuals seeking to advance their careers. In addition, Kaplan announced the appointment of Matt VanBuren, formerly Kaplan senior vice president, as chief operating officer for Kaplan Professional.

Kaplan, one of the fastest growing education and career services companies, recently formed its Professional division to meet the exploding demand for professional recruitment, selection and training services. Kaplan Professional is the only provider of a fully integrated menu of services. The division posted 1998 annualized annualized

Of or relating to a variable that has been mathematically converted to a yearly rate. Inflation and interest rates are generally annualized since it is on this basis that these two variables are ordinarily stated and compared.
 revenues of $75 million.

"Kaplan Professional has become our second largest division," said Jonathan Grayer, Kaplan's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Bringing Greg on board underscores our commitment to this business. He will provide the vision and leadership necessary to take Kaplan Professional to the next level, establishing the brand as the leading provider of professional education and career services."

Kaplan Professional includes Kaplan Career Services, HireSystems, Dearborn Publishing Group, Perfect Access and Kaplan@Work. Kaplan Career Services, the largest producer of career fairs in North America, will serve approximately 6,000 employers and nearly 300,000 job candidates at over 300 events this year. Kaplan Career Services specializes in IT, sales, marketing, and diversity recruiting throughout North America and Europe. HireSystems provides web-based integrated management solutions to help companies streamline their hiring process. Dearborn Publishing Group is a leading supplier of pre-license training and continuing education continuing education: see adult education.
continuing education
 or adult education

Any form of learning provided for adults. In the U.S. the University of Wisconsin was the first academic institution to offer such programs (1904).
 for securities, insurance and real estate professionals. Perfect Access provides customized software training, consulting and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services  for major financial institutions, law firms and Fortune 500 companies. Kaplan@Work offers recruitment and assessment services as well as essential skills and job training for the call center industry.

As president of sales and marketing for CNET, Osberg directed the advertising sales, strategic development and marketing efforts for CNET: The Computer Network and Snap Online. During his tenure, advertising sales for CNET fueled a 58% increase in second quarter 1998 revenue over the same period in 1997, helping to make it the company's first quarter of generating operating income Operating Income

The profit realized from a business' own operations.

Notes:
This would not include income from things such as investments in other firms. Also referred to as operating profit or recurring profit.
. The company went on to post $1.1 million in operating income for the third quarter 1998, compared to a $6.3 million operating loss operating loss

The excess of operating expenses over revenue. As with operating income, operating losses exclude revenues and expenses from operations that are not considered a regular part of the business. Also called deficit. Compare operating income.
 during the same period in 1997. Most recently, Osberg spearheaded the sales and marketing for the CNET 2000 project, a strategic repositioning of the company's eight web sites as one network.

Prior to joining CNET, Osberg was associate publisher and vice president of advertising at Newsweek. During his tenure, Adweek named Newsweek one of the top 10 magazines of 1995, and Advertising Age named Newsweek one of the five best magazines of 1996. Also in 1996, Newsweek finished first in advertising pages in the news weekly category, according to Leading National Advertiser. In 1997, Newsweek posted its most profitable year.

Before joining Kaplan earlier this year, VanBuren was vice president of sales and marketing for CCH CCH Colegio de Ciencias y Humanidades (Spanish)
CCH Certified Clinical Hypnotherapist
CCH Cook County Hospital
CCH Certified in Classical Homeopathy
CCH Country Club Hills (Fairfax City, VA, USA) 
 Legal Information Services, a provider of corporate legal services to companies and law firms throughout North America, where he doubled product revenues from 1991 to 1997. In addition, he managed the market launch and sales of a suite of electronic services and legal practice systems.

With 1,200 locations in the U.S. and abroad, Kaplan is a premier provider of educational and career services for individuals, schools and businesses. Over the past 60 years Kaplan has served 3 million students in its test prep courses. The company also offers K-12 after-school programs at its SCORE! Educational Centers SCORE! Educational Centers (commonly SCORE!), owned by Kaplan, Inc., which is a subsidiary of the Washington Post Company, is a United States provider of customized supplementary computer-based education and one-on-one tutoring services for children in kindergarten through ; customized education services for schools and universities through its Learning Services division; books and software through its publishing unit; distance learning programs and assessment, recruitment and training through Kaplan Professional. Kaplan is a subsidiary of The Washington Post Company.

Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE NYSE

See: New York Stock Exchange
: WPO WPO Women Presidents' Organization (New York, NY)
WPO World Packaging Organization
WPO World Powerlifting Organization
WPO Werkplek Onderzoek (Netherlands) 
).
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 5, 1999
Words:665
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