CNET President of Sales and Marketing Gregory J. Osberg Named President of Kaplan's $75 Million Professional Division.
Matt VanBuren Appointed Chief Operating Officer
Kaplan Educational Centers today named CNET president of sales and marketing Gregory J. Osberg to the position of president, Kaplan Professional, a division providing high quality assessment, recruitment and training services to corporate clients and individuals seeking to advance their careers. In addition, Kaplan announced the appointment of Matt VanBuren, formerly Kaplan senior vice president, as chief operating officer for Kaplan Professional.
Kaplan, one of the fastest growing education and career services companies, recently formed its Professional division to meet the exploding demand for professional recruitment, selection and training services. Kaplan Professional is the only provider of a fully integrated menu of services. The division posted 1998 annualized revenues of $75 million.
"Kaplan Professional has become our second largest division," said Jonathan Grayer, Kaplan's president and CEO. "Bringing Greg on board underscores our commitment to this business. He will provide the vision and leadership necessary to take Kaplan Professional to the next level, establishing the brand as the leading provider of professional education and career services."
Kaplan Professional includes Kaplan Career Services, HireSystems, Dearborn Publishing Group, Perfect Access and Kaplan@Work. Kaplan Career Services, the largest producer of career fairs in North America, will serve approximately 6,000 employers and nearly 300,000 job candidates at over 300 events this year. Kaplan Career Services specializes in IT, sales, marketing, and diversity recruiting throughout North America and Europe. HireSystems provides web-based integrated management solutions to help companies streamline their hiring process. Dearborn Publishing Group is a leading supplier of pre-license training and continuing education for securities, insurance and real estate professionals. Perfect Access provides customized software training, consulting and support services for major financial institutions, law firms and Fortune 500 companies. Kaplan@Work offers recruitment and assessment services as well as essential skills and job training for the call center industry.
As president of sales and marketing for CNET, Osberg directed the advertising sales, strategic development and marketing efforts for CNET: The Computer Network and Snap Online. During his tenure, advertising sales for CNET fueled a 58% increase in second quarter 1998 revenue over the same period in 1997, helping to make it the company's first quarter of generating operating income. The company went on to post $1.1 million in operating income for the third quarter 1998, compared to a $6.3 million operating loss during the same period in 1997. Most recently, Osberg spearheaded the sales and marketing for the CNET 2000 project, a strategic repositioning of the company's eight web sites as one network.
Prior to joining CNET, Osberg was associate publisher and vice president of advertising at Newsweek. During his tenure, Adweek named Newsweek one of the top 10 magazines of 1995, and Advertising Age named Newsweek one of the five best magazines of 1996. Also in 1996, Newsweek finished first in advertising pages in the news weekly category, according to Leading National Advertiser. In 1997, Newsweek posted its most profitable year.
Before joining Kaplan earlier this year, VanBuren was vice president of sales and marketing for CCH Legal Information Services, a provider of corporate legal services to companies and law firms throughout North America, where he doubled product revenues from 1991 to 1997. In addition, he managed the market launch and sales of a suite of electronic services and legal practice systems.
With 1,200 locations in the U.S. and abroad, Kaplan is a premier provider of educational and career services for individuals, schools and businesses. Over the past 60 years Kaplan has served 3 million students in its test prep courses. The company also offers K-12 after-school programs at its SCORE! Educational Centers; customized education services for schools and universities through its Learning Services division; books and software through its publishing unit; distance learning programs and assessment, recruitment and training through Kaplan Professional. Kaplan is a subsidiary of The Washington Post Company.
Note to editors: Kaplan is a subsidiary of The Washington Post Company (NYSE: WPO).
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|Date:||Jan 5, 1999|
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