CNET Networks' COO Appeals to Online Leaders to Embrace the Internet's Unique Measurement Capabilities; Delivers Opening Keynote Address at Jupiter Online Media Conference.Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--March 24, 2003 The Internet has brought new meaning to the process of learning, and marketers and online content providers have an opportunity to leverage the medium's unique ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). measurement capabilities to influence audiences in more relevant ways contends Barry Briggs Barry Briggs MBE (born 30 December 1934) from Christchurch, New Zealand is a former Speedway rider. He won the World Individual title four times - in 1957, 1958, 1964 and 1966[1]. , CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. Networks, Inc.'s (Nasdaq: CNET) chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . Briggs made this appeal to industry leaders today in his keynote address keynote address n. An opening address, as at a political convention, that outlines the issues to be considered. Also called keynote speech. Noun 1. at the Jupiter Online Media Conference & Expo, providing examples of how user activity metrics can be captured from content sites to enhance and validate marketing efforts as well as provide extraordinary real-time insight into competitive market dynamics. Briggs pointed to the call-to-action ads that dominate today's online landscape, and are used as the primary measure of ad effectiveness, as a serious miscalculation mis·cal·cu·late tr. & intr.v. mis·cal·cu·lat·ed, mis·cal·cu·lat·ing, mis·cal·cu·lates To count or estimate incorrectly. mis·cal of how Internet users think and act. For example, 81 percent of people arrive at CNET Networks' sites without having made a firm brand decision(1), and according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the U.S. Department of Commerce, approximately twice as many people go online to research something versus buy it. "Today's users are continually gathering information, comparing products and prices, deciding on brands on their own terms and on their own timeframes," said Briggs. "As content providers, we have unmatched insight into user behavior and market dynamics, and it is our responsibility to work with marketers to frame the value of learning environments and help them optimize their marketing tactics in the age of user choice. If we let this opportunity pass, we will forever have done our medium, our users, and the business of marketing a massive disservice." Briggs provided a behind-the-scenes look at GameSpot Trax, a new measurement tool from CNET Networks' popular GameSpot Web site that is now in beta form. The tool informs the site's marketers of what users are doing on the site by packaging activity measures such as downloads, articles read, message postings, and price checks into a framework that helps marketers create more efficient and effective campaigns, and defends and validates their investments on the site. Briggs pointed to ways this model can apply to other types of content environments, including CNET Networks' own leading commerce and business-to-business sites. The Jupiter Online Media Conference & Expo is produced by Jupitermedia Corporation (Nasdaq: JUPM), and is taking place this week at the Puck Building The Puck Building occupies the block bounded by Lafayette, Houston, Mulberry and Jersey Streets in the borough of Manhattan, New York City, USA. This example of Romanesque Revival architecture, designed by Albert and Herman Wagner, was constructed in 1885 and expanded in 1893. in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . For more information on Briggs' keynote address, please e-mail genevieve.cowger@cnet.com. About CNET Networks, Inc. CNET Networks, Inc. (www.cnetnetworks.com) is the leading global media company informing and connecting the buyers, users and sellers of technology. The company's product portfolio includes top brands CNET, ZDNet, TechRepublic, Builder.com, News.com, GameSpot, Download.com, and mySimon, as well as Computer Shopper magazine, and CNET Channel. With a strong presence in the U.S., Asia and Europe, CNET Networks has operations in 16 countries. (1)CNET Networks "Desktop/Notebook study," February 2003 |
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