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CNET Channel Launches PartnerAccess(TM), Transforming Content and Communication Between Manufacturers and Channel Partners.


DENVER -- Service Offers Automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 Way to Create, Distribute and Communicate Product Content and Information; Now Available in the U.S., Canada, and Europe After Successful Beta Launch

CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion.  Channel, a property of CNET Networks, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CNET) (www.cnetnetworks.com), today announced the launch of PartnerAccess, a new service that automates and streamlines content and communication between technology manufacturers and the channel partners that sell and market their products. PartnerAccess gives manufacturers a simple and easy way to create, distribute and communicate the right information at the right time, empowering channel partners to better merchandise the products, provide a better customer experience, and maximize sales. PartnerAccess is being introduced at the RetailVision Fall 2006 conference (Booth #8 in the Levin lev·in  
n. Archaic
Lightning.



[Middle English levene, levin; see leuk- in Indo-European roots.]
 Consulting Pavilion -- Centennial Ballroom
This article is about the architectural element known as a ballroom. For the style of dance, see ballroom dance.


A ballroom is a large room inside a building, the designated purpose of which is holding formal dances called balls.
 A, B, C) in Denver, Colorado.

Reaching channel partners and communicating with them has been widely regarded as a task that is inefficient and expensive, yet critical to a successful sales pipeline. Today, manufacturers rely on manual, inconsistent processes to create, distribute and communicate up-to-date product content and information. For example, one channel partner may prefer product information faxed, another may want it via email, and yet another wants the manufacturer to send rich product content by CD. It's likely that by the time manufacturers distribute content to each of their channel partners, and the channel partners associate the information with the correct product, the information is already outdated out·dat·ed  
adj.
Out-of-date; old-fashioned.


outdated
Adjective

old-fashioned or obsolete

Adj. 1.
.

PartnerAccess solves these problems with an automated approach that also gives manufacturers immediate access to CNET Channel's large and established global distribution network of more than 1,500 channel businesses worldwide.

Using PartnerAccess, manufacturers are now able to:

--Create, edit, and enhance all product information with their own branding and multiple types of rich content, such as video, multi-angle photos or users manuals

--Influence and control how their product information is distributed to multiple markets in multiple languages

--Launch new products with a more rapid time-to-market and designate des·ig·nate  
tr.v. des·ig·nat·ed, des·ig·nat·ing, des·ig·nates
1. To indicate or specify; point out.

2. To give a name or title to; characterize.

3.
 early access of product content to specific channel partners

--Leverage CNET Channel's distribution engine and network, building product content and information once and distributing it many times

--Track and analyze statistics of SKU (StockKeeping Unit) The number of one specific product available for sale. If a hardware device or software package comes in different versions, there is an SKU for each one.

SKU - stock-keeping unit
 distribution to channel partners to see what is and what is not actively being sold

"With PartnerAccess, CNET Channel has effectively created a strong connection among two large groups with significant communications challenges," said Steve Parrott, general manager of CNET Channel. "Manufacturers are finally able to actively participate in the selling and marketing of their products, and channel partners finally have access to the rich product content and information they need to effectively sell to the end user. We're extremely proud to introduce a service that helps create a community within the channel."

The service, which launched in limited release last year, is now available to technology manufacturers and software publishers throughout the U.S., Canada, and Europe. Leading manufacturers such as Overland Storage Overland Storage was founded in 1980 in San Diego, California. Known as Overland Data until June 2002, the company is a manufacturer of robotic tape libraries and related data storage equipment. Overland originially manufactured IBM compatible 9 track tape drives.  were among over 300 beta participants worldwide who implemented PartnerAccess.

"Our biggest challenge as a manufacturer is providing accurate and timely product information to the channel," said Mike Gearhart, alliance and channel marketing manager, Overland Storage. "With CNET Channel PartnerAccess, we can ensure that channel partners -- large or small -- have the same correct product information, which increases our overall revenue through the channel."

For more information about PartnerAccess, please visit its dedicated Web site http://www.partneraccess.com, or call 1-877-276-5560.

About CNET Channel

CNET Channel (http://www.cnetchannel.com), a property of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet.  and traditional sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation.  with detailed content on over 2.7 million technology products worldwide. CNET Channel's data is maintained in 13 languages and supports online catalogs in 35 national markets, giving us an unmatched global presence. Customers include CDW CDW - data warehouse , CompUSA, Dell, HP, Insight, Microsoft, OfficeMax, Sony, Yahoo!, and hundreds more. For more information, visit www.cnetchannel.com.

About CNET Networks

CNET Networks is a global media company with some of the most important and valuable brands on the Web targeting passionate audiences. The company's brands -- such as CNET, GameSpot, TV.com, MP3.com, Webshots, BNET BNET Battle.net (Blizzard Entertainment)
bnet Bungie.net
BNET Bentley Intranet
BNET Billy Noguera Entertainment Group Inc.
BNET Britain-Nigeria Educational Trust
 and ZDNet -- serve the technology, games and entertainment, business, and community categories. CNET Networks was founded in 1993 and has always been "a different kind of media company" creating engaging media experiences through a combination of world-class content and technology infrastructure.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 28, 2006
Words:723
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