CNBC Sports and Beverly Hills Ltd. Sign Promotional Partnership to Target Huge International Market for Globalgolf.com.CLEARWATER, Fla.--(BUSINESS WIRE)--May 10, 1999-- Partnership formed to make new www.GlobalGolf.com the Internet's top golf portal Beverly Hills Ltd. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :BLTD BLTD Binary Logical Topology Design ) announced the formal partnership of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. Sports and Globalgolf.com to launch the Internet's top golf portal. CNBC Sports, with an estimated international network of more than 60 million households, will provide an international broadcast platform for the Globalgolf.com web site to drive traffic and generate significant revenue for the venture. Beverly Hills Ltd. will provide content, online software, hard copy publishing outlets, golf products and merchandise, and other Beverly Hills related products and services that may be purchased online. Unisys (NYSE NYSE See: New York Stock Exchange :UIS) will provide technology, web content and online software, as well as tech support for the joint venture. The GlobalGolf.com partnership will be an independent company initially owned by CNBC Sports and Beverly Hills Ltd. and operated by the management of Beverly Hills Ltd. CNBC Sports and Beverly Hills Ltd. are currently in negotiation with a number of potential partners that can provide the components necessary to create the largest golf oriented web site in the world in the shortest possible time. More information regarding partners and the strategic plans for GlobalGolf.com will be announced over the next few weeks. "We are extremely excited about our new long-term partner, CNBC Sports," said Michael Hanlon, Chairman of Beverly Hills Ltd. "CNBC Sports is the only media partner we believe can give GlobalGolf.com true worldwide exposure." The GlobalGolf.com site will encompass all facets of upscale golf - apparel, quality merchandising, tee time reservations, travel and hospitality, publishing, golf information and other product links to maximize the quantity and quality of viewers to the site. Beverly Hills Ltd. is a diversified holding company that combines ownership of traditional retail, publishing and product companies with the expertise in Internet commerce. Thus far, the company has specialized in bringing upscale merchandise, recreation and sporting goods to the Internet through a network of new media assets. For more information on this company, visit the web site at www.bhltd.com. CNBC Sports is a joint venture between NBC, America's premier network, and Parallel Media Group, a leading global sports marketing company. The company is the exclusive provider of executive sports programming to CNBC's networks in Europe and Asia, broadcasting 12 hours per week in each region. Having secured exclusive broadcast contracts with all the major golf Tours (US PGA Tour, European Tour, Australian PGA Tour, Asian PGA Tour and South African PGA Tour) CNBC Sports has established itself as the premier source of golf programming on an international basis. In addition, CNBC Sports promotes major events including the World Cup of Golf and the Vodacom Mercedes-Benz South African Open The South African Open is one of the principal golf tournaments on the Sunshine Tour and since 1997 it has been co-sanctioned by the European Tour. It is one of the "National Opens" which receives special treatment from the Official World Golf Rankings, with the winner being . Beverly Hills Ltd. is opening a satellite office in Clearwater, Fla., this summer. For more Internet related stories check out these companies: General Electric Co. (NYSE:GE-news), Microsoft Corporation (Nasdaq:MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade -news), Yahoo! Inc. (Nasdaq:YHOO YHOO Yahoo! Inc. (NASDAQ symbol) -news), America Online Inc. (Nasdaq:AOL - news), Amazon.com Inc. (Nasdaq:AMZN AMZN Amazon.com (NASDAQ symbol) - news), CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) Inc. (Nasdaq:CMGI - news), eBay Inc. (Nasdaq:EBAY - news), GeoCities (Nasdaq:GCTY - news) and IBM (NYSE:IBM - news). |
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