CNBC Sports Becomes Equity Partner in Beverly Hill's Ltd.'s Worldwide Golf Portal, www.GlobalGolf.com.ATLANTA--(BUSINESS WIRE)--June 3, 1999-- John Broke-Smith, General Manager of CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. Sports to join GlobalGolf.com Board of Directors Beverly Hills Ltd., (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). BB:BLTD BLTD Binary Logical Topology Design ) confirmed today that CNBC Sports has become an equity partner in the www.GlobalGolf.com website venture to commence on June 1, 1999. GlobalGolf.com targets the huge worldwide audience of golf enthusiasts. Worldwide, there are 36,000 golf courses, 26 million golfers and 550 million rounds of golf played each year. CNBC Sports, with an estimated international audience of more than 60 million households, will provide an international broadcast platform, worldwide advertising and equity funding, as well as a variety of promotional tools in a joint effort to create the world's No. 1 Internet golf portal. Meanwhile, Beverly Hills Ltd. will provide editorial content and golf-related products and services that may be purchased online. -0-
To fully brand the GlobalGolf.com website during the next year,
CNBC Sports will:
1. Promote the online tee-time reservation system for golfers
worldwide.
2. Create and produce all GlobalGolf.com promotional trailers
(spots) to be broadcast around golf coverage worldwide, including
Europe and Asia.
3. Produce and distribute internationally a weekly, 26-minute
GlobalGolf.com television program, ensuring continuous worldwide
exposure.
4. Secure Robert Trent Jones Jr. as both the GlobalGolf.com and
television program spokesman.
5. Enlist Sam Torrence, winner of 31 tour events and member of nine
Ryder Cup teams, as both the site and television program endorser
and touring professional.
6. Work with Beverly Hills Ltd., to ensure that the GlobalGolf.com
brand gains exposure at golf tournaments managed by CNBC Sports.
This exposure includes the World Cup of Golf, the Malaysian Open,
the South African Open and many more.
"CNBC Sports is adequately prepared to use all of its available resources to ensure GlobalGolf.com is the No. 1 e-commerce golf site in the world," said John Broke-Smith, general manager of CNBC Sports. "We are excited about joining with a global leader in television programming and sports events management," said Michael Hanlon, chairman, Beverly Hills Ltd. "By leveraging the strengths of both companies we will establish GlobalGolf.com as the Internet destination of choice for upscale golf enthusiasts." The GlobalGolf.com site will encompass all facets of upscale golf apparel, quality merchandising, tee-time reservation, travel and hospitality. The site also includes publication and golf information as well as other product links designed to attract the largest audience of affluent golf enthusiasts. Beverly Hills Ltd. is a diversified holding company that combines ownership of traditional retail, publishing and product companies with the expertise of Internet commerce. To date, the company has specialized in bringing upscale merchandise, recreation and sporting goods to the Internet through a network of new media assets. For more information visit the company website at www.bhltd.com. CNBC Sports is a joint venture between NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , America's premier network and Parallel Media Group, a leading global sports marketing company. The company is the exclusive provider of executive sports programming to CNBC's networks in Europe and Asia, broadcasting 12 hours per week in each region. Having secured exclusive broadcast contracts with all the major golf tours (US PGA Tour, European Tour, Australian PGA Tour, Asian PGA Tour and South African PGA Tour) CNBC Sports has established itself as the premier source of golf programming on an international basis. In addition, CNBC Sports promotes major events including the World Cup of Golf and the Vodacom Mercedes-Benz South African Open The South African Open is one of the principal golf tournaments on the Sunshine Tour and since 1997 it has been co-sanctioned by the European Tour. It is one of the "National Opens" which receives special treatment from the Official World Golf Rankings, with the winner being . For more Internet related stories check out these companies: General Electric Co. (NYSE NYSE See: New York Stock Exchange : GE-news), Microsoft Corporation (Nasdaq: MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade -news), Yahoo! Inc. (Nasdaq: YHOO YHOO Yahoo! Inc. (NASDAQ symbol) -news), America Online Inc. (Nasdaq: AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. - news), Amazon.com Inc. (Nasdaq: AMZN AMZN Amazon.com (NASDAQ symbol) - news), CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) Inc. (Nasdaq: CMGI - news), eBay Inc. (Nasdaq: EBAY - news), GeoCities (Nasdaq: GCTY - news) and IBM (NYSE: IBM - news). |
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