CNBC Debuts Unprecedented Coverage of Extended-hours Trading Activity.

Business Editors

FORT LEE, N.J.--(BUSINESS WIRE)--July 31, 2000

CNBC Strengthens Position as The World Leader of Business News

with New Stock Ticker, Exclusive Extended Hour Charts and Improved

On-Air Quote Boards

CNBC's "Business Center" Adds In-Depth Focus on

Extended Hours Trading in New 90-Minute Format

Ensuring viewers stay current with the market's activity before, during, and after the bell, CNBC debuts important upgrades to its presentation of real-time financial data starting today. With an enhanced stock ticker, exclusive extended hour charts, improved on-air quote boards and the expansion of its "Business Center" program, CNBC begins real-time continuous stock trading coverage that will bring new perspective and depth to its coverage of the entire day's trading.

These programming initiatives -- months in development and representing a multimillion-dollar investment by CNBC -- reflect the evolving financial marketplace where significant activity takes place before and after the traditional opening and closing bells at 9:30 a.m. and 4:00 p.m.

"CNBC will be the only news source providing real-time market data that meets the increasing demand for greater coverage of stock trades throughout the day," said Bruno Cohen, senior vice president, business news. "These changes in our extended hours coverage are an important step to maintaining our position as the world's leading brand in business news and analysis."

New on-air changes include:

-- CNBC's new upgraded ticker now displays real-time trades and

volume between the hours of 8:00 a.m. and 6:30 p.m., with an

alphabetical recap at other times. Extended-hours trades are

indicated with gold color. Price changes are based on the

previous trading day's 4:00 p.m. closing price for both Listed

and NASDAQ stocks -- in keeping with the Securities and

Exchange Commission's recent report emphasizing 4:00 p.m. as a

standard for valuation.

-- The new CNBC extended hour charts show a continuous graph of

trading activity from 8:00 a.m. to 6:30 p.m. with extended

hours represented in dark gold. The improved CNBC on-air quote

boards are consistent with the extended hour charts and ticker

by indicating price changes from the previous day's 4:00 p.m.

close.

-- CNBC's "Business Center," television's premier nightly

business-news program, expands to 90 minutes Monday through

Thursday (6:30-8:00 p.m.) and 60 minutes on Friday. The

expanded "Business Center" now provides viewers with more

analysis of extended-hours trading and a full review of the

day's business and market activity. It also takes a look ahead

at the next day's trading activity and a first look at the

opening of the Asian markets.

CNBC is the recognized global leader in business news, providing real-time financial market coverage and business information to more than 150 million homes worldwide, including more than 72 million households in the United States. The network's Business Day programming (weekdays from 5 a.m.-8:00 p.m.) is produced at CNBC's headquarters in Fort Lee, N.J., and also includes reports from CNBC news bureaus in Midtown Manhattan, the New York Stock Exchange, Washington, Chicago, Los Angeles, Palo Alto, London and Singapore. CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing CNBC.com.

ATTENTION EDITORS: A web site with summary slides that illustrate CNBC's new extended-hours reporting formats is available at the following link: http://www.cnbc.com/extended.asp