CNBC's Ron Insana to Lead General Session Panel at EPCglobal US Conference 2004.

LAWRENCEVILLE, N.J. -- Held September 28-30, Conference Delivers Complete Multi-Industry Perspective on RFID and EPC Technology

Ron Insana, respected CNBC anchor and noted author, will moderate a general session panel entitled, What Lies Beyond: The Future Supply Chain, at the EPCglobal US Conference 2004, September 28-30 in Baltimore, Maryland. The panel is comprised of industry, government and business experts from around the world currently implementing electronic product code (EPC) technology in their supply chains.

Mr. Insana, named one of the country's most influential business news journalists, will be joined by a panel of experts, who will peer into the future of EPC technology and the EPCglobal Network to discuss the benefits and challenges business will face in adapting their supply chains in the future.

"I am delighted to moderate a panel of supply chain industry leaders as they peer forward to examine EPC technology," said Insana.

"We are honored to have a nationally-recognized business figure such as Ron Insana moderate this future-focused panel," said Mike Meranda, president, EPCglobal US. "This panel will provide attendees with valuable insights into how companies that begin working with the technology today will be well positioned to shape the supply chain of tomorrow to reap valuable competitive advantage for their company."

The EPCglobal US Conference 2004 is designed to be a definitive source for information regarding EPC, the EPCglobal Network and emerging global standards. The conference will feature training, educational sessions and networking opportunities with more than 1,000 professionals; representing hundreds of companies from around the world. For more information, or to register for the conference, visit www.EPCglobalUS.org.

Ron Insana is host of the "Ron Insana Show," which can be heard on Westwood One and is anchor of CNBC's "Street Signs" (M-F, 2-3 p.m. ET). Insana is also a regular contributor to NBC's "Today," NBC Nightly News with Tom Brokaw and "Imus in the Morning."

Insana began his career in 1984 as a production assistant and rose to chief of the network's Los Angeles bureau. He has been nominated for a Golden ACE Award for his role in covering the 1987 stock market crash and is a noted author. In 1999, Insana was named one of the Top 100 Business News Journalists of the Century by TJFR Group.

About EPCglobal

EPCglobal Inc., a joint venture between EAN International and the Uniform Code Council (UCC), is a not-for-profit organization entrusted to drive the global, multi-industry adoption and implementation of the EPCglobal Network(TM). EPCglobal leverages the nearly thirty year heritage of EAN International and the UCC in successfully partnering with industry. The neutral, consensus-based, standards organization aims to make organizations more effective by enabling true visibility of information about items in the supply chain by developing and managing standards for the EPCglobal Network. For more information on EPCglobal visit www.EPCglobalINC.org or www.EPCglobalUS.org.

EPCglobal US is an affiliate of EPCglobal serving subscribers in the United States to help foster the adoption of the EPCglobal Network and related technology.