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CMS Products Launches Channel Partner Program.


Business Editors/High-Tech Writers

COSTA MESA Costa Mesa (kŏs`tə mā`sə), city (1990 pop. 96,357), Orange co., S Calif., on the Pacific south of Santa Ana; inc. 1953. It is a transportation, residential, and light industrial center. , Calif.--(BUSINESS WIRE)--Nov. 17, 2003

CMS (1) See content management system and color management system.

(2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system.
 Products Inc. (formerly CMS Peripherals), the leader in backup and storage solutions for notebook and desktop computers, today announced its Authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 Partner Program. CMS developed this new program to increase reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  and solution providers' product offerings to include backup, disaster recovery and storage solutions.

"CMS' Authorized Partner Program was designed to address today's increasingly vulnerable computing computing - computer  assets and satisfy the growing demand for reliable backup and disaster recovery solutions," said Ken Burke, president of CMS Products. "While reinforcing our commitment to the channel, we are helping our partners provide superior sales expertise and dedicated service to their customers."

Offering two levels of authorization, Standard or Premier, CMS' Authorized Partner Program allows participants to determine the best program for their needs. Both levels are intended to help resellers and solution providers remain competitive by differentiating their company in the market and expanding their product offerings to meet the requirements of a wide range of customers. CMS' award-winning and comprehensive storage and backup solutions provide superior functionality, ease of use and affordability, making them ideal for small-to-medium businesses, enterprise and government institutions.

Key benefits of the CMS Authorized Partner Program include:

-- Partner Web site. All authorized partners are provided secured

login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on.  to access CMS' partner Web site where marketing and

sales tools and support information are available.

-- Marketing and sales tools. CMS will assist in its partners'

marketing activities by supplying logos and product images,

customer cases studies, competitive analyses, white papers and

product literature. Partners can also leverage their selling

efforts with access to sales incentives Noun 1. sales incentive - remuneration offered to a salesperson for exceeding some predetermined sales goal
bonus, incentive - an additional payment (or other remuneration) to employees as a means of increasing output
, rebate rebate, partial refund of the total price paid for goods or services. In the United States, rebates were historically given by railroads to favored shippers as a return on transportation charges.  programs and

assistance from channel account managers and pre-sales

support.

-- Advertising. CMS will undertake measures to generate increased

traffic to its partners' Web sites, including partner listings

and links on the CMS Web site.

-- Channel support. Partners will receive free, unlimited

telephone and Web-based technical support, support FAQs and

troubleshooting Troubleshooting is a form of problem solving. It is the systematic search for the source of a problem so that it can be solved. Troubleshooting is often a process of elimination - eliminating potential causes of a problem.  guides.

-- Partner Advisory Council. Eligible partners are able to

consult with the CMS executive team in round table discussions

on partner initiatives, product roadmaps and sales and

marketing programs.

-- Quarterly newsletter. All partners will receive a quarterly

newsletter featuring special promotions, product information

and industry trends.

-- Technical information. This proprietary information includes

access to the latest software releases and documentation, and

online interaction with technical support analysts. Partners

will also be given access to CMS' beta testing (programming) beta testing - Testing a pre-release (potentially unreliable) version of a piece of software by making it available to selected users. This term derives from early 1960s terminology for product cycle checkpoints, first used at IBM but later standard throughout the  program,

allowing them to preview upcoming software and provide

feedback on products before they are released.

Partners qualifying for Premier Level Authorization can take advantage of additional benefits resulting from partnering with CMS Products. Benefits such as priority technical support, Web leads and accrual accrual,
n continually recurring short-term liabilities. Examples are accrued wages, taxes, and interest.
 of marketing development funds for approved CMS marketing programs add value to partners who continuously sell CMS' backup and storage products.

About CMS Products

With over 4 million CMS storage solutions installed in more than 90 countries, the complete line of CMS storage products includes automatic backup solutions for both notebooks and desktops, backup and disaster recovery software, notebook hard drive upgrades and data transfer kits, and high capacity desktop hard drives. For more information, contact CMS Products Inc., 3095 Redhill Avenue, Costa Mesa, CA 92626, Phone: 800-327-5773 or 714-424-5520, Fax: 714-435-9504 or visit CMS' Web site at www.cmsproducts.com.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 17, 2003
Words:541
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