CMR Strengthens Online Ad Tracking Capabilities; Parent Company, TNS, Acquires Business and Assets of Leading International Provider of Online Advertising Data.Business Editors NEW YORK--(BUSINESS WIRE)---June 11, 2002 CMR CMR Crude mortality rate, see there , the leading provider of strategic advertising and marketing communications information, today announced that its parent company, Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. (TNS TNS transcutaneous neural stimulation. ), has acquired the business and assets of Evaliant Media Resources LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (Evaliant). The business will now operate under CMRi, the Internet division of CMR/TNS. Founded in 1998, Evaliant is a leading international provider of online advertising data. Evaliant tracks more than 100,000 brands and products on thousands of Web sites worldwide, spanning an extensive range of categories including, financial, healthcare, IT, sporting goods, books and travel. Evaliant's sophisticated proprietary "spidering" technology combs Web sites and gathers in-depth advertising data and graphics for thousands of brands and products. It is the only company to capture and categorize new advertising and advertisers on a daily basis. Current clients include America Online, Yahoo!, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , The Wall Street Journal, Financial Times, BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online , Havas and DoubleClick. "This acquisition further enhances our position as the leader in advertising and marketing communications information by adding the dynamic online marketplace to the many media we already cover," said David Peeler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CMR. "Evaliant's comprehensive online penetration and global reach strengthens our mission to bring online intelligence to our client base around the world." About CMR CMR, a Taylor Nelson Sofres company, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains sales locations in major markets throughout the United States. Within the TNS organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit www.cmr.com. Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: www.tnsofres.com. This release and prior releases are available on the CMR Web site at www.cmr.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion