CMR Expands Media Monitoring Services; Parent Company, TNS, Acquires Leading Cinema and Box Office Tracker.Business Editors NEW YORK--(BUSINESS WIRE)--Nov. 8, 2001 CMR CMR Crude mortality rate, see there , the leading provider of strategic advertising and marketing communication information, today announced that its parent company, Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. (TNS TNS transcutaneous neural stimulation. ), has agreed to acquire Theatrical Entertainment Services, Inc. and its sister company, RapidChek Reporting, Inc. Collectively, these two companies are known as "TES TES Times Educational Supplement (publication) TES The Elder Scrolls (series of computer games) TES Thermal Emission Spectrometer TES Teaching Every Student TES Thermal Energy Storage ." TES is the largest U.S. supplier of box office verification and cinema tracking services to the film industry and movie theater operators. The company will now operate as a division of CMR/TNS. Since the mid-1980s, TES has provided a wide range of critical, time-sensitive syndicated services, including cinema attendance figures and box office verification, film trailer and onscreen on·screen or on-screen adj. & adv. 1. As shown on a movie, television, or display screen. 2. Within public view; in public. advertising monitoring together with auditing of in-cinema advertising materials and promotions. The company enjoys long-term relationships with a number of clients in the media and entertainment industry including Walt Disney, Universal, Warner Brothers, MGM/UA, Sony Pictures Entertainment, DreamWorks SKG SKG Stichting Kwaliteit Gevelbouw (Dutch) SKG Spielberg, Katzenberg,and Geffen (DreamWorks Studios) SKG Thessaloniki, Greece - Thessaloniki (Airport Code) SKG Smith and Kraus Global , as well as Screenvision Cinema Networks, the leading on-screen advertising company in the United States. "Together, CMR and TES will be able to provide a broad range of comprehensive services to the media industry. We are excited about the synergies that this new relationship brings and look forward to the continued growth and expansion of existing offerings as part of the CMR/TNS organization," said Thomas Steven Perakos, president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. of TES. This acquisition provides CMR with the capability to further expand its multi-media monitoring services and client base in the U.S. and worldwide. The deal also brings excellent prospects for the development of cross-platform services and the expansion of TES offerings in the United Kingdom, Europe, South America and pan-Asia. "The acquisition of TES adds an important and unique component to CMR's total media monitoring mix," said David Peeler, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CMR. "CMR now has the ability to offer clients the most comprehensive view of the movie industry as part of our total marketing picture of competitive advertising activity. In addition, the TES organization brings new opportunities to develop RapidChek in conjunction with our existing trade promotion efforts." About TES TES and RapidChek, based in Los Angeles, specialize in nationwide information gathering and market research surveys. Founded in 1986, the Company represents film studios, theater exhibition chains, restaurants, department stores, and other specialty retailers. About CMR CMR, a Taylor Nelson Sofres company, offers strategic advertising intelligence to advertising agencies, advertisers, broadcasters and publishers. The Company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over 900,000 brands across 15 media. CMR is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains sales locations in major markets throughout the United States. For further information, visit www.cmr.com. About Taylor Nelson Sofres Through its network of offices in over 50 countries, Taylor Nelson Sofres (TNS) provides marketing information services See Information Systems. to leading national and multi-national companies operating in over 80 countries. It is ranked as the fourth largest marketing information group in the world. For further information, visit www.tnsofres.com. This release and prior releases are available on the CMR Web site at http://www.cmr.com. |
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