CMR Expands Cable and Broadcast Network Coverage; New Reach Compliments the Firm's Continued Expansion into the Top 100 U.S. Markets.Business Editors NEW YORK--(BUSINESS WIRE)--April 2, 2002 CMR CMR Crude mortality rate, see there , a leading provider of strategic advertising and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales information, today announced the addition of seven cable networks and one broadcast outlet to its existing tracking and measurement services for the television medium. Effective this spring, CMR will begin monitoring advertising expenditure data for cable networks American Movie Classics (AMC (Advanced Mezzanine Card) See AdvancedTCA. ), ESPN ESPN Entertainment and Sports Programming Network Classics, Outdoor Life, Oxygen, Speed Channel, Women's Entertainment (WE) and Galavision (which addresses the Hispanic market). This expands CMR's cable TV coverage to a total of 44 networks. In addition, the company increased its outreach to the Hispanic market with the addition of Telefutura, the new broadcast Hispanic television service, raising CMR's broadcast coverage to a total of ten networks. "Our ongoing commitment to our clients is what drives CMR to continue to provide the most comprehensive view of the television advertising picture, " said Carl Dickens, senior vice president, Media Group. "As one of the few bright spots in media for 2001, cable TV increased its spending by 1 percent over 2000, from $10.3 million to $10.4 million. Moreover, Telefutura complements CMR's existing Spanish Language Spanish language, member of the Romance group of the Italic subfamily of the Indo-European family of languages (see Romance languages). The official language of Spain and 19 Latin American nations, Spanish is spoken as a first language by about 330 million persons Network TV portfolio, which already tracks Telemundo and Univision, and further expands our continuing commitment to the growing Hispanic marketplace. Keeping abreast of the complex television medium is an important service that CMR provides to enhance our clients' competitive advantages." About CMR CMR, a Taylor Nelson Sofres Taylor Nelson Sofres (TNS) is a global market research group, active in over 70 countries and employing 14,000 people. TNS conducts custom research business in key industry sectors, including Healthcare, Automotive, Technology, Finance, Consumer as well as Polling and Social. company, offers strategic advertising and marketing communications information to advertising agencies, advertisers, broadcasters and publishers. The company's tracking technologies collect occurrence and expenditure data, as well as the creative executions of over one million brands across 15 media. CMR is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and maintains sales locations in major markets throughout the United States. Within the TNS TNS transcutaneous neural stimulation. organization, CMR stands as a key member of TNS Media Intelligence. This group, dedicated to worldwide media analysis, provides advertising expenditure tracking, evaluation and consultative services for broadcast, Internet and print media, in addition to news monitoring capabilities. TNS Media Intelligence is the market leader in the U.S. and France, with significant operations in Europe and Asia. For further information, visit http://www.cmr.com Through its international network of 230 offices in more than 50 countries, Taylor Nelson Sofres provides market information services See Information Systems. in over 80 countries to national and multi-national organizations. It is ranked as the fourth largest market information group in the world. Further information on Taylor Nelson Sofres is available from the corporate Web site: www.tnsofres.com This release and prior releases are available on the CMR Web site at www.cmr.com |
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