CMP Media and Trilogy Software Form a Strategic Alliance that Will Revolutionize CMP's Sales Process.MANHASSET, N.Y.--(BUSINESS WIRE)--Oct. 9, 1998-- CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Advertisers Will Have Point-of-Sale Access to Critical Purchase Information CMP Media Inc. (Nasdaq: CMPX CMPX Complex ), a leading technology media company, and Trilogy A company founded in 1979 by Gene Amdahl to commercialize wafer scale integration and build supercomputers. It raised a quarter of a billion dollars, the largest startup funding in history, but could not create its 2.5" superchip. Software Inc., a leading provider of sales, marketing and business-to-business electronic commerce applications, have announced a partnership that will enable CMP to streamline the media buying process for its customers using Trilogy's SC Media Suite(tm) software system. The software suite is a solution that incorporates comprehensive needs-analysis tools and an electronic media kit as well as promotion, contract and insertion-management tools that will enable CMP to achieve better customer service and reduce sales-cycle time. The system will enable customers worldwide to access information about CMP's entire portfolio of products at the point of sale that traditionally had required follow-up phone calls and meetings. "Conversations with our customers over the last year and a half have made it clear that they must be able to make fast buying decisions with essential information that is easily accessible," said Debra Robinson, CMP's vice president and CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. who spearheaded CMP's relationship with Trilogy. "As a result, we have made dramatic changes in the way our sales force interacts with our customers, creating a single point of contact, and now we're implementing technological changes that will provide critical data quickly and easily." Pamela Watkins, CMP's newly named vice president of business process, whose responsibilities include overseeing the implementation of Trilogy software, said, "As media options proliferate pro·lif·er·ate v. To grow or multiply by rapidly producing new tissue, parts, cells, or offspring. , yielding a complex and cluttered clut·ter n. 1. A confused or disordered state or collection; a jumble: sorted through the clutter in the attic. 2. A confused noise; a clatter. v. advertising market, technology marketers and media buyers are demanding more value for their advertising dollar. They want more information, better availability and faster access. "As we provide that information--specific rates, space availability, editorial calendars, account status and much more--faster and more efficiently, our sales force will be able to expend ex·pend tr.v. ex·pend·ed, ex·pend·ing, ex·pends 1. To lay out; spend: expending tax revenues on government operations. See Synonyms at spend. 2. even more energy on providing strategic global marketing solutions for its customers," she said. Joe Liemandt, Trilogy's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said that CMP's relationship with Trilogy clearly demonstrates CMP's commitment to being the service leader in technology publishing. "The true leaders are those companies that maximize their investment in information technology to streamline processes for the benefit of their customers," said Liemandt. "By partnering with Trilogy, CMP has sent a clear message that it is truly a customer-focused company." About Trilogy(tm) Trilogy Software, Inc. is one of the largest software companies focused on the front office, sales, marketing and business-to-business electronic commerce. Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is the world's leading manufacturer and marketer of major home appliances,with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. and Lucent use Trilogy's patented software to achieve new levels of profitability, customer satisfaction and competitive advantage by changing the way their products are bought and sold. More information on Trilogy and solutions for the media industry can be found at http://www.trilogy.com. About CMP Media CMP Media Inc. (Nasdaq: CMPX) is a leading high-tech media company providing essential information and marketing services to the broad technology spectrum--the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com. NSTL (National Software Testing Lab, Blue Bell, PA, www.nstl.com) An independent organization established in 1983 that evaluates computer hardware and software in the PC, mobile and gaming markets. It adheres to controlled testing methods to ensure objective results. , the company's independent testing lab, serves government, corporate and technology vendor clients around the world. Trilogy and SC Media are trademarks of Trilogy Software, Inc. All other trademarks and tradenames are the property of their respective owners. |
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