CMP Media and CyberMedia to create global portfolio.

CMP Media (Manhasset, NY) and Cyber Media (New Delhi), South Asia's largest specialty media house, have entered into a joint venture to build a global media portfolio focused on worldwide services. CMP-CyberMedia LLC, the new entity, is designed to help inform IT industry executives how to evaluate and secure services for the businesses and to provide marketers with access to the right decision-makers for their messages by developing a brand portfolio that will include print, online and events.

Hoshie Ghaswalla, president/publishing of CyberMedia, who will serve as managing director of the new company, said "this is a winning combination for the outsourcing marketplace. Both companies share a deep understanding of the IT industry, and bring solid customer relationships and comprehensive databases to the join venture, creating a strong foundation in which to build a powerful new brand."

Rusty Weston, founder of CMP Media's "Managing Offshore," an online newsletter focused on global sourcing issues, will serve as editor in chief. The new venture "is the next step in our strategy to address the needs of both marketers and audiences as they think and act on a global scale," said Gary Marshall, president and ceo of CMP Media. "According to Gartner Dataquest, the North American BPO market is forecasted to grow to $110 billion by 2009 and our new joint venture will enable us to penetrate this fast-growing audience in an unprecedented way." CyberMedia chairman Pradeep Gupta said "this will be the first global product from an Indian media house addressing global readers."

CyberMedia has been publishing "Global Outsourcing" magazine since August 2004. "Global Outsourcing" is targeted to decision-makers and influencers of off-shoring in large and medium business organizations globally.

CMP Media launched a separate product addressing the complex issues of global sourcing with "Managing Offshore" in May 2004. The online newsletter analyzes and provides reports on the global sourcing of services including application development, application maintenance, infrastructure, business process outsourcing and call/contact centers. In addition, the company produces Outsourcing Pipeline, a web site that carries industry news and information for IT professionals as well as a topic-focused Product Finder.

CyberMedia produces eleven publications (including "Dataquest" and "PCQuest") in the infotech, telecom, consumer electronics and biotech areas, and a media value chain including the Internet, events and television. The group's media services include market research (IDC India), a job board (CyberMedia Dice), content outsourcing, multimedia, and media education. It was established in 1982.