CMP Media Makes a Strategic Investment in Trilogy Technology to Fundamentally Re-Engineer Its Sales Processes.AUSTIN, Texas--(BUSINESS WIRE)--Oct. 9, 1998-- Trilogy A company founded in 1979 by Gene Amdahl to commercialize wafer scale integration and build supercomputers. It raised a quarter of a billion dollars, the largest startup funding in history, but could not create its 2.5" superchip. (TM)'s SC Media Suite(TM) to Significantly Improve Customer Relationships and Increase Sales Productivity Trilogy Software Inc. and CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Media Inc. (Nasdaq:CMPX CMPX Complex ), a leading technology media company, today announced a strategic partnership between the two companies. This alliance will deliver a complete front office solution and strong competitive advantage to CMP and firmly establish Trilogy's presence in the media industry. The partnership is based on Trilogy's SC Media Suite. SC Media Suite is a solution that incorporates comprehensive needs analysis and an electronic media kit, as well as rating, promotion, contract and insertion management tools that will enable CMP Media to achieve better customer service, reduce time in the sales cycle and drive CMP's rapid growth. Debra Robinson, vice president and chief information officer at CMP, was the person who spearheaded CMP's relationship with Trilogy. She explained, "We offer a robust range of products and services to our customers, but product depth and breadth is not enough. We also need to provide our customers with more value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. with greater efficiency and speed -- that's the key to our differentiation in the market. Our partnership with Trilogy will make this differentiation even greater." Pamela Watkins, vice president of business process for CMP, said that the Trilogy relationship complements CMP's continuing efforts to give customers more for their dollar with greater efficiency. "As media options proliferate pro·lif·er·ate v. To grow or multiply by rapidly producing new tissue, parts, cells, or offspring. , yielding a complex and cluttered clut·ter n. 1. A confused or disordered state or collection; a jumble: sorted through the clutter in the attic. 2. A confused noise; a clatter. v. advertising market, technology marketers and media buyers are demanding more value for their advertising dollar. They want more information, better availability, and faster access. Trilogy's software solution will enable CMP to become a more valuable strategic marketing partner to its clients," added Watkins. During the next 10 months, the two companies will empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems CMP's global sales force with a comprehensive software suite that will vastly streamline the way CMP sells media by leveraging the full scope of their product offerings and ensuring seamless introduction of new products and services. Using Trilogy's SC Media Suite, CMP's sales force will have comprehensive sales information available at the point of sale, including customer specific rates and real-time product, editorial, space availability and contract status information covering CMP's entire portfolio of products. Joe Liemandt, Trilogy's president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , said the alliance further establishes both companies' leadership positions in their respective markets. "The true leaders are those companies that streamline their sales processes A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. by implementing front office solutions to better serve their customers. By selecting the leader in front office software as a business partner, CMP has sent a clear message that it is an industry leader. For Trilogy, this partnership reinforces that our offerings add real value across all industries," said Liemandt. About Trilogy(TM) Trilogy Software Inc. is one of the largest software companies focused on the front office, sales, marketing and business-to-business electronic commerce. Hewlett-Packard, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Whirlpool whirlpool, revolving current in an ocean, river, or lake. It may be caused by the configuration of the shore, irregularities in the bottom of the body of water, the meeting of opposing currents or tides, or the action of the wind upon the water. Corp. and Lucent use Trilogy's patented software to achieve new levels of profitability, customer satisfaction and competitive advantage by changing the way their products are bought and sold. More information on Trilogy and its solutions for the media industry can be found at www.trilogy.com. About CMP Media CMP Media Inc. (Nasdaq:CMPX) is a leading high-tech media company providing essential information and marketing services to the broad technology spectrum -- the builders, sellers and users of technology worldwide. With its portfolio of newspapers, magazines, custom publishing, Internet products and conferences, CMP is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com. NSTL (National Software Testing Lab, Blue Bell, PA, www.nstl.com) An independent organization established in 1983 that evaluates computer hardware and software in the PC, mobile and gaming markets. It adheres to controlled testing methods to ensure objective results. , the company's independent testing lab, which serves government, corporate and technology vendor clients around the world. Note to Editors: Trilogy and SC Media Suite are trademarks of Trilogy Software Inc. All other trademarks and tradenames are the property of their respective owners. |
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