CMP Media LLC Selects Omniture's SiteCatalyst for Its 150-Plus Sites.OREM, Utah Orem is an incorporated town in the north-central part of the state of Utah in Utah County. It is adjacent to Provo, Lindon, and Vineyard and is about 45 miles south of Salt Lake City. As of the 2000 census, the city had a total population of 84,324. -- Omniture's SiteCatalyst(TM) Wins CMP's Network Computing's Editor's Choice Award for Best Web Analytics Solution and Becomes Parent Company's Web Analytics Provider Omniture, the leading provider of the most mature and comprehensive technology for online analytics, today announced it has been selected by CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Media LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control to provide web analytics for the company's more than 150 websites, which include the leading industry news websites of InformationWeek, Intelligent Enterprise, Network Computing Storing and/or running applications in servers in a network. See cloud computing and network computer. and TechWeb. For its selection process, CMP Media's Network Computing initiated a head-to-head review of the leading web analytic providers. Only Omniture's SiteCatalyst received perfect scores for its analytics capabilities and ease of use, receiving the Editor's Choice Award for the best all-around offering and won the business. "Omniture's SiteCatalyst system offers something for all analysts, from the stats guru to the novice," said Emily Sunderman, CMP's Web analytics department manager. "The interface is easy to navigate and lets you quickly cross-reference different data points. For instance, in a report of the most popular URLs, you can right-click on any one listed to identify the top referrers to that URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. . The dashboards are convenient and can be converted to any imaginable i·mag·i·na·ble adj. Conceivable in the imagination: imaginable exploits. i·mag format. The administration interface is much better than any of the other products'. It lets you see who's using the system and what they are doing." This unique process was much more than a standard product review, it was a real world evaluation that resulted in both an Editor's Choice Award and a substantial business contract to provide web analytics to more than 150 websites. Network Computing invited 19 vendors to participate in its head-to-head review. Ten products were evaluated based on visitor identification, campaign information, path-navigation analysis, e-commerce report writing, administration, integration, training and performance. In order to test the web analytics offerings in a real world setting, each product was tested for one week on www.networkcomputing.com and www.networkmagazine.com, measuring traffic for each site and globally on the two sites together. Omniture's SiteCatalyst's received the highest scores based on its superior analytics, easy to use interface and dynamic segmentation (Data West Research Agency definition: see GIS glossary.) A GIS function for modeling linear features in highway applications such as accident analysis and pavement management. The process has the ability to compute locations of events on linear features at run time (or dynamically) in . "Today's announcement is a strong endorsement of Omniture's ability to deliver results in a real world business setting. We're passionate about delivering the most robust yet easy-to-use solution thus we're pleased to be so publicly awarded for our commitment," said Josh James, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Omniture. "We have a long history of servicing some of the largest and most complex websites including Wal-Mart, eBay, GM and HP and we're thrilled to add CMP Media to our list." About CMP Media CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing. About Omniture Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Omniture's unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Wal-Mart, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Gannett, Microsoft, Oracle, Intel, CBS (Cell Broadcast Service) See cell broadcast. Sportsline.com, Overstock.com, GM and HP. www.omniture.com |
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