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CMP Media Inc. and WEKA Launch InformationWeek/Germany Through Joint Venture.


MANHASSET, N.Y.--(BUSINESS WIRE)--June 27, 1997--CMP Media Inc. and WEKA Firmengruppe GmbH & Co. KG have joined forces to launch InformationWeek/Germany, the second international version of InformationWeek announced this year.

The German version of InformationWeek, debuting this week with a controlled circulation of 70,000, will target information technology (IT) decision makers whose purchasing responsibilities extend across the enterprise at medium and large companies. The newspapers' audience will include IT managers, system administrators, network administrators, consultants, and systems integrators, as well as IT controllers and CIOs in large companies.

Editorially, the German version of InformationWeek will address the broad range of challenges facing European IT professionals responsible for managing multi-platform, distributed information systems, including the Year 2000 problem Year 2000 problem, Y2K problem, or millennium bug, in computer science, a design flaw in the hardware or software of a computer that caused erroneous results when working with dates beyond Dec. 31, 1999. . Heinz Peller, former Editor-in-Chief of WEKA's PC Magazin, will lead the editorial team as Editor-in-Chief for the new publication. The Publisher is Thorsten Koester, who holds the same title at Computer Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  News Germany- -also a joint venture between CMP CMP (cytidine monophosphate): see cytosine.


(1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information
 and WEKA--and who is the Managing Director of CMP-WEKA Verlag GmbH & Co. KG.

With the addition of a new InformationWeek title, advertisers can now target key IT influencers and purchasers in the US, the UK, France, Germany, Korea, Argentina and South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa. , through CMP's network of licensed and joint-ventured InformationWeek publications. Global advertisers will be able to achieve buying efficiencies across CMP's IT network as they already can across a global channel audience, which includes eight editions of Computer Reseller News.

The InformationWeek Germany launch follows on the heels of the January launch of InformationWeek UK, a joint venture with London- based EMAP EMAP Emergency Management Accreditation Program
EMAP Electronic Materials and Packaging
EMAP Electronic Mapping
EMAP Environmental Mapping and Assessment Program
EMAP Environmental Monitoring and Assessment Programme
 that reaches a circulation of 100,000, making it the largest IT publication in the UK. In 1994 CMP launched Informatiques Magazine, one of the fastest growing IT publications in France. InformationWeek is also licensed in Korea, South Korea, South
 officially Republic of Korea

Country, East Asia, occupying the southern half of the Korean peninsula. It is west of Japan and includes Cheju Island, located about 60 mi (97 km) south of the peninsula. Area: 38,572 sq mi (99,900 sq km).
 Africa and Argentina.

Launched in 1985, the US edition of InformationWeek now reaches 350,000 qualified IT buyers, the largest circulation in the information systems category, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Simmons CompPro IV.

With annual revenues of more than DM 650 million, the WEKA Group is the second largest trade publisher in Germany. WEKA owns DMV-Franzis and MagnaMedia, two of the largest high-tech publishers in Germany. MagnaMedia and CMP also formed a joint venture in 1995 to launch Computer Reseller News/Germany.

CMP Media Inc. serves the broad spectrum of builders, sellers and users of technology. Its OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  publications (EE Times, Electronic Buyers' News) reach the builders of technology; its channel publications (Computer Reseller News, VARBusiness, Computer Retail Week) reach the sellers of technology; and its end-user publications (InformationWeek, CommunicationsWeek--becoming InternetWeek on September 1--Network Computing, WINDOWS Magazine and HomePC) reach the buyers of technology. All of CMP's publications and online products can be accessed through the company's TechWeb(R) site on the Web at http://www.techweb.com -0-

NOTE: All of CMP's press releases are available on the Web at http://techweb.cmp.com/corporate. Journalists and reporters may also set up interviews with CMP's high technology experts through the site by e-mail.

CONTACT: CMP Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  

Barbara Kerbel (516) 562-5218

bkerbel(at)cmp.com

Steve Rubel Steve Rubel is a public relations executive and blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004.  (516) 562-7434

srubel(at)cmp.com.
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 27, 1997
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