CMP Media Corrects and Replaces Previous Announcement.

MANHASSET, N.Y.--(BUSINESS WIRE)--June 24, 1998--

InternetWeek is Most Widely Read Networking Newspaper, According to Simmons ComPro VI Study; Research Confirms Continued Reader Enthusiasm Following Redirection and Name Change

InternetWeek, CMP Media's newspaper for IP networking and computing, has increased its readership lead over other networking newspapers in the 1998 Simmons ComPro VI study of purchase influence among computer professionals.

The score was seen as a significant milestone for InternetWeek--which last year changed its name from Communica--because every other publication that has undergone a name change has lost between one-third and two-thirds of its readership in the following year's study.

"(It's) a testament to putting out the right editorial product that resonates with where the market is going," said Mark Stephens, Vice President, Group Media Director at DSW Partners, San Francisco, the worldwide advertising agency for Intel Corporation.

The strength of InternetWeek's editorial focus on Internet Protocol (IP) networking and computing news and analysis has enabled the newspaper to thrive. In the past year, circulation has grown to 215,000 from 190,000 and now is 100 percent requalified.

DSW's Stephens added: "It's a validation of a very bold move by CMP, to back up the emergence of the IP standard with a publication that acknowledges that the Internet is the foundation on which communications is going to take place."

Reaction from the vendor community was equally supportive. Keith Fox, Vice President of Corporate Marketing at Cisco Systems, Inc., (Nasdaq: CSCO) indicated that the vision laid out by InternetWeek last year was well-synchronized with his company's view. "Their successful execution confirms that they understand the dramatic impact that IP networking and Web-application architecture are having on enterprise information technology," he said.

Eric Benhamou, Chairman and CEO of 3Com Corp., (Nasdaq: COMS) said, "InternetWeek continues to be among the best informed, most relevant weekly industry publications that my colleagues and I consistently rely upon to stay abreast of the rapid changes within our exciting industry."

InternetWeek's ComPro VI Average Issue Audience (AIA) score of 101,812 is 18,542 greater than its nearest competitor, IDG Communications' Network World, which scored 83,270. InternetWeek's AIA is 22.3 percent greater than Network World's, compared with last year's winning margin of 18.9 percent. The only Internet-specific publication measured in ComPro VI, Ziff-Davis' Inter@ctive Week, scored a 32,400 AIA--less than one-third that of InternetWeek.

ComPro VI also showed more loyal readers for InternetWeek than for Network World. Loyal readers--defined as the number of readers who read three or four out of every four issues--numbered 67,946 for InternetWeek and 58,958 for Network World. In addition, 40,961 readers say they rely on the information they get from InternetWeek in order to do their jobs, compared with 30,691 for Network World.

"We have a completely new brand and logo, which were less than a year old when this research was fielded," said Mike Azzara, InternetWeek's Publisher/Editorial Director. "Yet, in this study, we were compared to publications that have remained unchanged in the marketplace for between four and 14 years. The strength of the InternetWeek brand and the quality of its editorial product, as measured in ComPro VI, is unparalleled."

Tony Uphoff, Vice President/Group Publisher of CMP's Business Computing and Communications Group, said: "This is the first, independent and objective verification that supports our InternetWeek strategy and execution of it. The market already has validated our vision of the Internet as the next great information-technology platform."

InternetWeek provides news, reviews, case studies and business analysis to 215,000 information-technology buyers focused on the Internet, corporate networks, intranets and extranets. The newspaper's award-winning coverage focuses on electronic commerce, intranet applications, clients and servers, bandwidth developments, security management and business news. It was lauded for editorial excellence in the Neal Awards program of American Business Press and received an award for design excellence from the Society of Publication Designers. InternetWeek's Web site is at http://www.internetwk.com.

CMP Media Inc. (Nasdaq: CMPX) is the only high-tech media company providing essential information and marketing services to the full technology spectrum--the builders, sellers and users of technology worldwide. With its portfolio of leading newspapers, magazines, custom publishing, Internet products and conferences, CMP Media (http://www.cmp.com) is uniquely positioned to offer marketers comprehensive, integrated solutions tailored to meet their individual needs. Online editions of the company's print publications, which include EE Times, InformationWeek, Computer Reseller News and Windows Magazine, along with products and services created exclusively for the Internet, can be found on CMPnet at http://www.CMPnet.com.

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