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CMP Healthcare Media to launch "Applied Neurology" in January.


CMP CMP (cytidine monophosphate): see cytosine.


(1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information
 Healthcare Media (San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA), a unit of CMP Media (Manhasset, NY), will begin the publication of Applied Neurology neurology (nrŏl`əjē, ny–), study of the morphology, physiology, and pathology of the human nervous system.  with an issue in January. The new title will have a controlled circulation of 35,000 and will be published monthly.

The title will be targeted to neurologists, primacy care physicians and related healthcare professionals and will be "positioned to establish a strong marketplace presence as a result of its association with sister publication, Psychiatric Times," CMP said. CMP will "leverage its unique healthcare publishing model of providing complementary services to support Applied Neurology and deliver added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 to readers."

Editorial will include staff and clinician-written content with a focus on clinical medicine, including reviews of scientific research and its clinical applications, professional development and practice recommendations, news and meeting coverage, discipline perspectives, case studies and pharmacology pharmacology, study of the changes produced in living animals by chemical substances, especially the actions of drugs, substances used to treat disease. Systematic investigation of the effects of drugs based on animal experimentation and the use of isolated and  overviews.

CMP group publisher Marcy Holeton said her company had researched the market and found that "many practitioners' information needs are not being met by existing clinical publications. Neurologists told us they need more practical applications and a greater balance between clinical studies and practice management."
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Title Annotation:CMP Healthcare Media
Comment:CMP Healthcare Media to launch "Applied Neurology" in January.(CMP Healthcare Media)
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 16, 2004
Words:183
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