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CMP's WINDOWS MAGAZINE to Debut A New Look with January 1998 Issue.


MANHASSET, N.Y.--(BUSINESS WIRE)--Oct. 14, 1997--

Monthly Publication Focused on What's New in Technology, What

Products to Buy and How Best to Integrate It in Business

CMP's WINDOWS MAGAZINE will debut an all-new design that provides a friendly and functional framework for the in-depth news, product reviews and features the monthly publication delivers to its 800,000+ paid subscribers. The new look--which will premiere with its January, 1998 issue--is part of the magazine's ongoing effort to produce and design a product that is the most relevant for today's technology buyers, who need to make decisions smarter and faster than ever before.

The redesign sets out to accomplish three key objectives, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Claire O'Hare, Publishing Director: to make WINDOWS MAGAZINE a vital resource for today's busy technology buyer; to improve the functionality and organization of the publication; and to build upon the intense relationship and loyalty the publication already enjoys with its readers--WINDOWS MAGAZINE led all PC monthly publications(a) in loyalty (reads three or four out of four issues), according to IntelliQuest CIMS CIMS Courant Institute of Mathematical Sciences (New York University)
CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology)
CIMS Chemical Ionization Mass Spectrometry
 v4.0.

WINDOWS MAGAZINE'S redesign, the first in the publication's six-year history, was engineered with the technology buyer foremost in mind. The publication conducted extensive reader research over the past year and as a result overhauled its look and organization from top-to-bottom, including its cover, logo, typefaces This is a list of typefaces. Serif
Here you can find a graphical version of this table.
  • Aldus
  • Antiqua
  • Aster
  • Baskerville
  • Bell (Monotype) Didone classification serif type deisgned by Richard Austin, 1788
  • Bembo
  • Benguiat
 and internal sections--which are now color-coded to make it easier for readers to drill down the information they need to make informed buying decisions. The magazine will also introduce a new marketing tagline, "Where Technology Buying Starts," which reinforces the publication's editorial mission: to focus on what's new in technology, what products to buy and how best to integrate it in business from a Windows perspective.

"The Windows suite of operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap.  continue to get bigger, better, and more central to everything we do," said O'Hare. "In small, mid-size and large companies worldwide, people using computers are using Windows. Today, any technology consideration, decision, acquisition or deployment can not be made without first considering its effect on the established Windows environment (1) (upper case "W") Refers to computers running under a Microsoft Windows operating system.

(2) (lower case "w") Also called a "windowing environment," it refers to any software that provides multiple windows on screen such as Windows, Mac, Motif and X Window.
 and investment. Therefore, WINDOWS MAGAZINE is a critical resource for today's technology buyer looking and considering purchases for their business--the buying process starts with WINDOWS MAGAZINE," she said.

The redesigned WINDOWS MAGAZINE debuts on newsstands on December 16. For information about advertising opportunities, technology marketers can contact Phyllis Egan, Associate Publisher at 415-538-8993 or via e-mail pegan@cmp.com. An editorial calendar is available at http://techweb.cmp.com/wm/marketing/mktghome.htm.

WINDOWS MAGAZINE is the leading magazine targeting Windows business users, buyers and purchase influencers. Since its inception, the publication has set and maintained the standard for market coverage and editorial excellence. WINDOWS MAGAZINE can be found online at http://www.winmag.com.

CMP Media Inc. (Nasdaq:CMPX CMPX Complex ) is a leading publisher of newspapers and magazines about technology. With U.S. publications focusing on computers, electronics, information technology and the Internet, it serves the broad technology spectrum: those who build it, those who sell it, and those who use it. All publication titles, including WINDOWS MAGAZINE, InformationWeek, Computer Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers.  News and EE Times, along with the company's other Internet products and services, can be found on CMPnet at http://www.CMPnet.com. -0-

(a) Monthly PC publications tracked in CIMS: WINDOWS MAGAZINE, PC World, PC Computing computing - computer  and Windows Sources Windows Sources was a magazine by ZDNet. It lasted from c. 1993 – c. 2001. Staff
Patrick Norton ran the hardware reviews section. Carlos Carrillo was the Assistant Editor and ran the Shareware reviews section.
, and BYTE.

NOTE: All of CMP's press releases are available on the Web at http://www.cmp.com. Journalists and reporters may also set up interviews with CMP's high technology experts through the site by e- mail.

CONTACT: CMP Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  

Steve Rubel Steve Rubel is a public relations executive and blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. , 516/562-7434

e-mail: srubel@cmp.com

or

Catherine Jarrat Koatz, 516/562-7827

e-mail: ckoatz@cmp.com.
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 14, 1997
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