CMP's InternetWeek Has the Best Readership Among Networking And Internet Newspapers, According To IntelliQuest Study.

MANHASSET, NY--(BUSINESS WIRE)--Sept. 30, 1997--

Publication Also Reaches the Most Readers with the Highest Purchase

Involvement for Internet/Intranet Products/Services

CMP's CommunicationsWeek, which became InternetWeek on September 1, has more readers than any networking or Internet newspaper(1), according to the IntelliQuest Computer Industry Media Study (CIMS) v 4.0.

In the IntelliQuest study, which was released last week, CommunicationsWeek/InternetWeek outdistanced networking and Internet newspapers in average issue audience (AIA):

CommunicationsWeek/InternetWeek 557,000 LAN Times 540,000 Network World 431,000 Inter@ctiveWeek 270,000 Web Week 267,000

According to the results, CommunicationsWeek/InternetWeek is also the best-read networking/Internet newspaper among those who spend the most on IT products and services.(2) And, the study showed that CommunicationsWeek/InternetWeek readers are the most involved in the purchase process of Internet/intranet products and services.(3)

IntelliQuest CIMS v4.0 projects a universe of approximately 25.8 million purchase influencers. Among these influencers, there are 2.1 million IT professionals at companies with more than 100 employees.(4) It is within this core buying audience that CommunicationsWeek/InternetWeek is best read among all networking/ Internet newspapers.

Also among this audience, according to IntelliQuest, CommunicationsWeek/InternetWeek:

-- is best read by those with the highest purchase involvement for Internet/intranet products/services, as well as for other core technologies like computer systems and software, and networking, including internetworking and wide area network products/services;(5) -- has most loyal readers--those who read three or four out of four issues.(6)

CommunicationsWeek/InternetWeek's IntelliQuest findings echo the readership and Internet/intranet market leadership results the publication saw earlier this year in the Simmons ComPro V Study. According to Simmons, for the fourth consecutive year, CommunicationsWeek/InternetWeek had the largest computer professional readership and reaches the greatest number of computer professionals who buy Internet and intranet products and services of all networking newspapers. The Simmons study also clearly showed that the publication is the number one networking newsweekly: for those involved in Internet systems support or development activities; for those involved in purchasing Web server hardware and software, and Web maintenance hardware and software; among those involved in authorizing Web site expenditures; and for those involved in purchasing Internet browsers and online services.

CMP Media's InternetWeek (http://www.internetwk.com) provides news, reviews, case studies and business analysis to information technology buyers focused on the Internet, corporate networks, intranets and extranets. The publication's broad coverage focuses on electronic commerce, intranet applications, clients and servers, bandwidth developments, security and management, and business news. Telepath, a monthly supplement, is directed to telecommunications carriers and their equipment suppliers. InternetWeek is the exclusive networking media sponsor of the 1997, 1998 and 1999 Global Information Infrastructure (GII) Awards (formerly the National Information Infrastructure Awards) and a flagship sponsor of the NetWorld+Interop industry trade show.

CMP Media Inc. (Nasdaq:CMPX) is a leading publisher of newspapers and magazines about technology. With U.S. publications focusing on computers, electronics, information technology and the Internet, it serves the broad technology spectrum: those who build it, those who sell it, and those who use it. All publication titles, including WINDOWS Magazine, InformationWeek, InternetWeek, Network Computing Computer Reseller News and EE Times, along with the company's other Internet products and services, can be found on CMPnet at http://www.CMPnet.com.

(1) Networking or Internet newspapers include CommunicationsWeek,

Network World, LAN Times, Inter@ctiveWeek, and Web Week (2) Total expect to spend on IT products (including service &

support) in the next 12 months: $250,000+, $500,000+, $1,000,000+ and

$2,500,000+ (3) Purchase involvement with Internet/Intranet products/services (4) IT professionals have primary job function of MIS/DP/IS/IT,

Networking, Telecommunications, Application/Development Programming,

PC/Systems Support/Operations, or Internet Systems

Support/Operations. Employee size is based on number of employees in

entire organization (5) Highest coverage of IT professionals in organizations with 100+

employees and with purchase involvement in all listed categories (6) Loyal readership of IT professionals in organizations with 100+

employees based on readers who read the publication 3 or 4 out of

every 4 issues.

NOTE: All of CMP's press releases are available on the Web at http://www.cmp.com. Journalists and reporters may also set up interviews with CMP's high technology experts through the site by e- mail.

CONTACT: CMP Corporate Communications 

Steve Rubel, [phone]

e-mail: [e-mail]

or

Laurel Nelson Rowe, [phone]

e-mail: [e-mail]