CMP'S ChannelWEB, http://www.channelweb.com, Adds New Message Center To Site.MANHASSET, N.Y.--(BUSINESS WIRE)--Oct. 1, 1997-- New Center Provides Computer Vendors And Distributors A Cost- Effective, Targeted Way To Reach Resellers, While Giving Members The Latest News And Information CMP's ChannelWEB, a virtual community delivering customized industry news, resources and topical topical /top·i·cal/ (top´i-k'l) pertaining to a particular area, as a topical antiinfective applied to a certain area of the skin and affecting only the area to which it is applied. top·i·cal adj. discussion forums for computer resellers and retailers, has added the Message Center to its roster of interactive services. The new center is an effective, measurable 1:1 marketing service for companies targeting the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. community. A variety of reseller demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. may be selected to deliver targeted marketing messages to explain channel programs, motivate resellers and broadcast technical or program updates, making the Message Center a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. alternative to direct mail. By adding hyperlinks to messages, vendors and distributors may complement their own on-line programs. Monthly activity reports provide valuable feedback to ChannelWEB's vendor and distributor clients. Resellers benefit from receiving targeted, timely information in a personal message box thereby helping to enhance relationships with their clients. In addition, the ChannelWEB Message Center offers an electronic newsstand where resellers can easily manage e-mail newsletter subscriptions. For more information about the ChannelWEB, including sponsorship opportunities and/or participation rates, contact ChannelWEB Producer Monique Cahn, at 617-487-7563 or e-mail mcahn(at)cmp.com or visit ChannelWEB at http://www.channelweb.com. CMP Media Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMPX CMPX Complex ) is a leading publisher of newspapers and magazines about technology. With U.S. publications focusing on computers, electronics, information technology and the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , it serves the broad technology spectrum: those who build it, those who sell it, and those who use it. All publication titles, including WINDOWS Magazine, InformationWeek, Computer Reseller News and EE Times, along with the company's other Internet products and services, can be found on CMPnet at http://www.CMPnet.com. NOTE: All of CMP's press releases are available on the Web at http://techweb.cmp.com/corporate. Journalists and reporters may also set up interviews with CMP's high technology experts through the site by e-mail. CONTACT: CMP Corporate Communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. Leslie Dunbar at 516/562-7040, or by e-mail ldunbar(at)cmp.com or Catherine Jarrat Koatz, 516/562-7827, or by e-mail ckoatz(at)cmp.com |
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