CMGI to Acquire Internet Profiles Corporation, I/PRO.ANDOVER, Mass.--(BUSINESS WIRE)--March 1, 1999-- I/PRO to Merge With Engage Technologies For Unparalleled Internet Advertising, Visitor Profiling, Auditing and Measurement Solution CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CMGI) today announced a binding letter of intent to purchase Internet Profiles Corporation (I/PRO), a leader in World Wide Web traffic verification, analysis, and research solutions based in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. . Financial terms of the agreement were not disclosed. I/PRO (http://www.ipro.com) will join the CMGI Internet Group as a wholly-owned subsidiary which will be merged with Engage Technologies, Inc., the leading provider of online precision marketing solutions. Engage and I/PRO together will expand Engage's position as the leading supplier of data, technology and services for Internet database and relationship marketing. I/PRO brings analysis and research services to Engage, whose solutions include online advertising management, audience analytics, visitor profiling technology, and Engage Knowledge, the world's largest source of Web-wide, anonymous user profiles for customizing content, personalizing offers, and targeting advertising. Bradley Rode will remain President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of I/PRO reporting to Paul Schaut, President and CEO of Engage. "The combined forces of these two companies will create an important value-added member of the CMGI Internet Group, with endless potential for opportunity both within and outside the larger CMGI portfolio of companies," said David Wetherell, Chairman and CEO, CMGI. "The demand for online advertising and marketing intelligence is growing exponentially, and the resources of I/PRO will help ensure that Engage is well positioned to meet this demand." Commenting on the deal, Bradley Rode, I/PRO President and CEO, said, "This merger will allow I/PRO to integrate audience information with actual site traffic. This will have several powerful applications. First, media buyers and sellers will be able to evaluate audience information for all content areas regardless of size. Second, e-commerce vendors will be able to conduct user path analysis by demographics and visitor interest categories. Third, corporate marketers will be able to measure their audience profiles, even if their traffic consists of mainly work-based visitors. This represents a ground-breaking capability for the industry." A POWERFUL COMBINATION OF ONLINE MARKETING INTELLIGENCE The combination of Engage and I/PRO creates a powerful end-to-end Web marketing solution. In addition to real-time online advertising and visitor profiling solutions, Engage will now offer outsourced site analysis solutions through the I/PRO division. By working with just one vendor, a Web site will gain access to profile information that can be used to target ad delivery or content and can be combined with activity information to provide superior site analysis capabilities. "I/PRO's analysis and research capabilities are a natural enhancement to Engage's market-leading advertising and profiling solutions," said Paul Schaut, CEO and President, Engage. "Our customers will be able to further understand and analyze audience activity using I/PRO's services in combination with their Engage local profile data and Engage Knowledge. The powerful combination translates into giving Engage customers a stronger understanding of prospects and customers and the ability to use this knowledge to better target relevant content, thus increasing marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). of the Internet." I/PRO's 300 top Internet sites can also look forward to Engage-delivered behavior based interest profiles combined with the audit and measurement services they currently receive from I/PRO. With the integration of Engage profiles, customers will enjoy complete, detailed Internet intelligence to fully understand their audience reach and evaluate the performance of their online business. This information will be census-based, making I/PRO the only service on the Web able to report behavior based profile information at any channel, directory or page within the site. About I/PRO I/PRO is a leader in World Wide Web traffic verification, analysis, and research. The company analyzes, correlates, and validates Web site activity, which enables marketers to understand their online business and improve the effectiveness of their site. I/PRO's services include Nielsen I/PRO I/AUDIT and Nielsen I/PRO NetLine. The company's customer list consists of 300 top Internet sites, including Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , Dell Computer Corp., Excite, Infoseek, Netscape, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , and USA TODAY Online. More information is available at http://www.ipro.com. About Engage Engage, a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of CMGI, Inc., (NASDAQ:CMGI), offers high-value web advertising and marketing solutions that enable customers to anonymously profile and reach their online audience. The 1998 completed merger with Accipiter, Inc., an industry leading online advertising management provider, facilitated the integration of Engage Web Visitor Precision Profiling technology with Accipiter online advertising solutions. The combined product offerings help dramatically increase Internet ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by enhancing the relevance of advertising, editorial and commercial content for both first-time and repeat visitors and is currently deployed across 2000 leading web sites including beeb@ the BBC BBC in full British Broadcasting Corp. Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927. , CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , E! Online, Lycos, MSNBC MSNBC Microsoft/National Broadcasting Company , Sony Online Entertainment Sony Online Entertainment (SOE) is a game development and game publishing division of Sony that is best known for creating massively multiplayer online games, including EverQuest, EverQuest II, PlanetSide, and Star Wars Galaxies , Ticketmaster, and USA Networks. Engage fully supports a visitors right to privacy and sets the benchmark for privacy on the web through corporate sponsorships with TRUSTe (www.truste.org), World Wide Web Consortium (www.W3.org), and the Internet Engineering Task Force (c/o Corporation for National Research Initiatives (CNRI), Reston, VA, www.ietf.org) Founded in 1986, the IETF is a non-membership, open, voluntary standards organization dedicated to identifying problems and opportunities in IP data networks and proposing technical solutions to the (IETF See Internet Engineering Task Force. IETF - Internet Engineering Task Force ). Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810 with sales offices in Chicago, Japan, London, Los Angeles, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Raleigh, and San Francisco. For more information, please visit www.engage.com. About CMGI A recognized leader in the Internet arena, CMGI (NASDAQ:CMGI) has built a sizeable base of Internet operating companies and through its @Ventures affiliate, a large number of related and synergistic Internet investments, using the businesses and technologies of these companies to enhance the value of its core operating companies. This unique method of creating equity for its shareholders is what CMGI calls "creating net value." Microsoft, Intel and Sumitomo hold minority positions in CMGI. The CMGI Internet Group consists of its majority-owned subsidiary companies ADSmart, Engage Technologies, NaviSite, NaviNet, Planet Direct, Magnitude Network and ZineZone.com. The company's @Ventures affiliates have ownership interests in Lycos, Inc. (NASDAQ: LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), blaxxun, GeoCities (NASDAQ: GCTY), Vicinity, ThingWorld.com, KOZ, Silknet, Chemdex, Speech Machines, Softway Systems, TicketsLive, Critical Path, MotherNature.com, Raging Bull, Universal Learning Technology, Visto, Virtual Ink, Ancestry.com, ONElist, Furniture.com, Boston Financial Network and Asimba. CMGI also includes CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group Direct, SalesLink, InSolutions and On-Demand Solutions as majority owned subsidiaries in the direct marketing, fulfillment and turn-key arenas. Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810. Telephone: 978-684-3600. Fax: 978-684-3814. Additional information is available on the company's Web site, http://www.cmgi.com. |
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