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CMGI invests in Parable LLC; 9th @Ventures portfolio company redefines development of interactive and multimedia titles.


WILMINGTON, Mass.--(BUSINESS WIRE)--Aug. 19, 1996-- CMG CMG Coastal & Marine Geology (USGS)
CMG Chipotle Mexican Grill, Inc. (stock symbol)
CMG Companion (of the Order Of) St Michael and St George
CMG Computer Measurement Group
 Information Services, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:CMGI CMGI Commonly Maintained Grounds Infrastructures
CMGI College Marketing Group Information (Services) 
) today announced it has invested in Parable LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 of Newton, Mass. Parable is a start-up software firm developing unique and unprecedented multimedia tools and technology. Potential customers include entertainment, media, publishing and software companies developing interactive titles for distribution on the Internet, CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, and other digital delivery channels. Parable is the ninth early-stage company in which CMGI has invested through its @Ventures strategic investment and development subsidiary.

Parable is developing easy-to-use software tools for creative individuals with no programming knowledge or experience, allowing them to create top quality interactive software products for personal computers and other multimedia-enabled devises and systems. Parable is currently in discussions with leading content companies interested in forming strategic alliances.

President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of CMG David Wetherell said, "Parable's powerful, yet user-friendly software tools will further enhance the Planet Direct suite of offerings from other CMGI companies." Founding partner Bedell Bedell could refer to

A person:
  • The conventional spelling for the role of bedel at the University of Cambridge.
  • Frederick Bedell, cofounder of Physical Review, the first American journal of physics.
 added, "We are very pleased to secure Ventures as a capital and strategic partner. We look forward to working with the CMGI family of companies to expand the reach of our creative software tools and technology to various application arenas."

The new company was founded by Steve Barlow and Eric Bedell, accomplished microcomputer software development managers, designers and marketers. Barlow was previously Director of the Multimedia Products Group at Lotus Development Corp. Bedell was involved in the start-up of Lotus Development Corp. and held various executive marketing positions during Lotus' early years. He also has several years experience as a strategic marketing consultant in the multimedia and software industries.

CMG Information Services, Inc. is a direct marketing services provider investing in and integrating advanced Internet, interactive media and database management technologies into products and services to take full advantage of the direct marketing opportunities afforded by new online, interactive media. The company's @Ventures investment and development subsidiary has a majority interest in Lycos, Inc. (NASDAQ:LCOS (Liquid Crystal on Silicon) A technology used to make microdisplays for rear-projection TVs and head-mounted displays (HMDs). Each LCoS chip hosts a grayscale LCD shutter sandwiched between a cover glass and a mirror. ), NetCarta Corporation, Black Sun Interactive, Freemark Communications, Inc., and GeoCities, and has significant investments in Ikonic Interactive, Inc., Vicinity Corporation (formerly Proximus) and TELET Communications, LLC.

CONTACTS: CMG Information Services, Inc.

Kathryn Cadigan

508/657-7000 ext. 3036

kcadigan@cmgi.com

or

Parable Corp.

Eric Bedell

617/527-8383

ebedell@parablecorp.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 19, 1996
Words:373
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