CMG@VENTURES ACQUIRES WEB-SITE MANAGEMENT COMPANY; Forms NetCarta Corp. To Develop and Market Web Navigation and Design Tools.WILMINGTON, Mass.--(BUSINESS WIRE)--Aug. 15, 1995--CMG Information Services See Information Systems. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) ) today announced that its strategic investment and development company, CMG CMG Coastal & Marine Geology (USGS) CMG Chipotle Mexican Grill, Inc. (stock symbol) CMG Companion (of the Order Of) St Michael and St George CMG Computer Measurement Group @Ventures, has purchased all of the outstanding stock of Nice Technologies, Inc., an Internet development company based in Capitola, CA. The company, renamed NetCarta, will relocate to Scotts Valley, CA, and has begun recruiting additional development and marketing/sales staff. The newly capitalized NetCarta will deliver Web management, navigation, and design tools intended to make the Web easier to use and more practical for MIS departments in corporations. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. is a Web-site management program code named "Webmaster". Webmaster gives system administrators the ability to make broad structural changes to site hierarchies, test and validate links, and edit or manipulate server objects (pages, graphics, or programs) -- all without the need to directly access individual Web pages. The product is Web server independent. "There is a lot of room for improvement in the Web-site management arena," said Tom Tansy tansy (tăn`zē), perennial herb (Tanacetum vulgare) of the family Asteraceae (aster family), native to Europe but naturalized in North America. , Vice President of Sales and Marketing at NetCarta. "We will take a broader view of Web-site management by offering tools that not only focus on Web-page composition, but also on the ways pages relate to each other, and how they relate to elements like forms or CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. (Computer Graphic Interface) scripts." NetCarta will play a pivotal role in the overall strategy of CMG@Ventures. "NetCarta's products will be marketed broadly in the Internet and other interactive media markets, and will play a central role in supporting product integration among our other portfolio companies," said David Wetherell, @Ventures' managing partner and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CMG Information Services. "The Web-site management features offered by NetCarta become increasingly valuable as usage increases. Coupling NetCarta with our other investments, particularly the web catalog producer Lycos, will provide Web users with incredibly vital tools enhancing the usefulness of the Web and the Internet." Webmaster will enter beta in the first quarter of 1996, and the company is actively seeking partnerships with Web server suppliers. CMG@Ventures provides intellectual and financial capital to companies seeking to further the commercialization of the Internet and other interactive media. @Ventures is a limited partnership focused on strategic investing and development and is wholly owned and funded by CMG Information Services, Inc. Founded in 1968, CMG is one of the world's largest providers of direct marketing lists and list services to publishers, and of product and service literature fulfillment to financial services, high technology, and consumer electronics. -0- @Ventures and NetCarta have been applied for as registered trademarks. CONTACT: CMG @Ventures Doreen Maciak/Mary Leddy Jerry Colonna Lois Paul & Partners 516-466-7604 CMG@Ventures public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most jerryc@cmgv.com 617-862-4514 Doreen_Maciak@lpp.com Mary_Leddy@lpp.com NetCarta Corp. Tom Tansy (408) 476-5872 ttansy@netcom.com |
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