CMF&Z Marketing Communications, Cedar Rapids, Iowa, is now a wholly owned subsidiary of 3i, LLC, Chicago.CMF&Z Marketing Communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , Cedar Rapids, Iowa, is now a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of 3i, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , Chicago. 3i closed the acquisition in January 2002 and now owns 100 percent of the equity interests in CMF&Z. According to Sean Bisceglia, 3i's chairman and chief executive officer, "CMF&Z represents an excellent platform for 3i to create value and grow. We are extremely pleased to have a firm of this heritage and brand awareness as part of our company. The acquisition is the first of several planed by 3i." 3i -- which stands for innovation, integration and investment -- intends to focus on the largely ignored portion of b-to-b marketing. In particular, it will target integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or companies with $2 million to $30 million in annual revenue and focus on three key verticals: agribusiness, chemicals and manufacturing. A fourth vertical will be added later in the year; it will likely be technology. |
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