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CME-KHBB WINS CADDY AWARDS' BEST OF SHOW FOR PUBLIC SERVICE ANNOUNCEMENT FOR VIETNAM MONUMENT COMMISSION OF MICHIGAN

 SOUTHFIELD, Mich., Oct. 20 /PRNewswire/ -- "Stripes," a public service announcement created by CME-KHBB Advertising on behalf of the Vietnam Monument Commission of Michigan as part of their fundraising campaign to build a permanent monument in Lansing to honor the state's deceased Vietnam war veterans, won Best of Show at the 19th annual Detroit Caddy Awards Show held Tuesday night (Oct. 19) at the Fisher Theater. This is the third consecutive year that CME-KHBB has won the awards show's coveted top honor.
 Besides Best of Show, "Stripes" was also awarded Best of Category for Television/Public Service. CME-KHBB also won several Best of Category distinctions for entries created for Chrysler Corporation's Jeep and Eagle Division including Television/Automotive, Consumer Magazine/Automotive, and Collateral Sales/Automotive. In addition, CME-KHBB also walked away with 57 other awards including six gold, 18 silver and 33 merits.
 The winning Best of Show spot was part of an entire campaign consisting of two television and three radio public service announcements paying tribute to the sacrifices made by Michigan residents during the war and puts out a plea for financial support to help build the monument.
 In "Stripes," several photographs of actual Michigan Vietnam War veterans, who later lost their lives in battle, are shown one by one, as a dramatic and moving musical background plays. As each photograph is shown, a black stripe appears across the screen containing a sentence that notes some milestone that person never reached in their lifetime because of the war. One photograph is accompanied by the words, "Gave Up Walking His Daughter Down the Aisle." Another says, "No One Bought Him a Drink for His Twenty-First."
 CME-KHBB solicited photographs for "Stripes" from across the state of Michigan from families of veterans who lost their lives in the war. The photographs used in the spot are of veterans from Frankenmuth, Novi, Milford, and Waterford, Mich.
 Several local businesses and individuals donated their services, time, and talents to the completion of the campaign including production houses, music composers, and voice-over talent from across the metropolitan Detroit area.
 This win is particularly meaningful for Michael J. Vogel, chief executive officer of CME-KHBB, Detroit, and a highly decorated retired lieutenant colonel in the U.S. Marine Corps who served in Vietnam. "This is a very touching, emotional spot, especially for those of us who were in Vietnam and watched our friends, like those featured in 'Stripes,' lose their lives for this country," Vogel said. "I hope everyone in the state who sees this powerful public service announcement will make donations to ensure that this lasting memorial will be built."
 Michigan's monument will be funded totally by private and public donations. It will be built on a one-acre parcel of land west of the State Capitol and be part of a 2.5-acre Michigan Veterans Memorial Park, to be established per a June 1992 executive order by Gov. John Engler.
 The Caddy Awards, sponsored by the Detroit Creative Directors Council, recognizes creative excellence within the Detroit advertising community. The number of entries in this year's competition totaled 1,104.
 CME-KHBB Detroit clients include Chrysler Corporation's Jeep(R) and Eagle Division, 28 Jeep and Eagle dealer associations, The Hush Puppies(R) Company, Consumers Power Company, Cellular One, Consumer Information Center, and the Vietnam Monument Commission of Michigan.
 Effective Jan. 1, 1994, CME-KHBB will become a part of the Bozell Worldwide network.
 -0- 10/20/93
 /CONTACT: Laura Orlowski of CME-KHBB Advertising, 313-746-8340/


CO: CME-KHBB Advertising ST: Michigan IN: ADV SU:

KE-TJ -- DE025 -- 4680 10/20/93 14:52 EDT
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Publication:PR Newswire
Date:Oct 20, 1993
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