CME Acquires Digital Cafe to Form New Interactive Group; Move Enhances Digital Cafe's Capabilities & Strategy; Expands CME's Digital Communications.MINNEAPOLIS--(BUSINESS WIRE)--April 23, 1998--Minneapolis-based national marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency Campbell Mithun Campbell Mithun is an American advertising agency. It was founded in Minneapolis on April 1, 1933 by Ralph Campbell and Ray Mithun. Their initial clients included Norwest Bancorporation (now Wells Fargo), Land O'Lakes (an account they maintain to this day) and Andersen Windows (an Esty (CME CME See: Chicago Mercantile Exchange CME See Chicago Mercantile Exchange (CME). ) has signed a letter of intent to acquire Digital Cafe, a nationally recognized full-service digital media company. Terms of the agreement were not disclosed. "This opportunity accelerates our growth plans and positions Digital Cafe to pursue new markets in ways we couldn't alone," Digital Cafe principal Dean Hyers said. Digital Cafe, founded in 1991 by Hyers and Mike Koenigs, has distinguished itself with a wide range of award-winning digital media communications. The company created screen savers for major movies such as Die Hard III, Jumanji and the upcoming Godzilla; computer games like Chex Quest, XAN XAN Xanthine XAN Any Access Network XAN Xml Aware Network XAN Extreme Area Network XAN Extended Area Network & the Cosmic Callbox, and Virtual Cop I and II; and web sites for 3M, Mystery Science Theater 3000 and General Mills. Digital Cafe also produces CD-ROMs, kiosks, video and animation, employing 12 professionals at offices in St. Paul, Minn. "This acquisition gives us the creative talent and state-of- the-art technology to move to the next level in digital communications," says Howard Liszt, chief executive officer of CME. "Digital Cafe has an excellent reputation for promotional entertainment, and shares our philosophy about how digital communications can shape clients' marketing communications programs." CME entered the digital communications arena in the early 1990s, creating web sites and CD-ROMs via a 10-person staff. The team has produced award-winning web sites for clients such as ConAgra Healthy Choice, General Mills and Land `O Lakes, and CD-ROMs for leading window and door manufacturer Andersen Corporation. The current CME Interactive staff, headed by Director of Interactive Marketing Toni D'Eramo, will merge with Digital Cafe, which will operate independently under its existing name and combined management at its present downtown St. Paul location. The 22-person staff will report to CME Senior Vice President/Director of Integrated Marketing Services Bob Safford, who becomes chief executive officer of Digital Cafe. "The expansion of CME's digital communications talent and technology resources is part of our broader program of delivering the full range of communications resources to our clients," Safford notes. A majority-owned unit of the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , CME reported billings of $864 million at year-end 1997. The agency represents clients including Andersen Corporation, American Academy of Dermatology The American Academy of Dermatology (AAD) is the largest organization of dermatologists in the world. The Academy grants Fellowships and Associate Memberships, as well as Fellowships for Nonresidents (of the United States of America or Canada). , Borden, Celestial Seasonings. Commerce Bancshares, ConAgra, Domino's, Frigidaire, E. & J. Gallo, General Mills, Honeywell, Interstate Bakeries Corporation Interstate Bakeries Corporation (IBC) (Pink Sheets: IBCIQ) or Interstate Brands Corporation was the largest wholesale baker and distributor of fresh bakery products in the United States, and is the owner of the Hostess, Wonder Bread, Dolly Madison, Butternut Breads, and Drake's , Kimberly-Clark, Kmart, Lamaur, Land O'Lakes, National Easter Seal Society, Novartis, Ocean Spray, Overhead Door, Penske Auto Centers, Pfizer, Piper Jaffray, Recovery Engineering, Toro Toro may refer to:
VHA Variable Housing Allowance VHA Villages Homeowners Association VHA Voluntary Hospitals Association VHA Virtual Home Agent VHA Very High Altitude VHA Vapor Hazard Area VHA Vermont Holstein-Friesian Association . CONTACT: Paula Baldwin Campbell Mithun Esty (612) 347-1316 |
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