CMD's Public Relations Division Expands Media Training Section.Business Editors PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 27, 2004 CMD CMD cerebromacular degeneration. , Oregon's largest integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or agency, has announced the launch of a media training section within its public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most department. "We have experienced a major increase in the number of companies and individuals who want to work effectively with the media, so we decided to formalize our media training services and identify them as a core component of our PR group," said Olga Haley, APR APR See: Annual Percentage Rate , managing director, public relations. "Our goal is to help clients key in on messages that are important to their audiences and then to deliver them with confidence and clarity," she continued. "We emphasize that they should work with the media's requirements and schedules, and to provide information that is interesting and relevant." She noted that in an environment when many suspect that corporate leaders have something to hide, communicating openly and clearly to the media and other audiences is imperative to creating a good reputation. To enhance CMD's media training sessions, a state-of-the-art presentation was created by CMD's 30-member interactive department and includes video and audio clips as well as quizzes and other exercises. Training sessions take place in CMD's theater and can accommodate up to 12 in one session. CMD's public relations group has provided media training for a number of public and private companies, nonprofit and for-profit organizations, top executives, marketing managers, sales and communications professionals. Haley and Darcie Meihoff, senior account supervisor, head up the media training division and sessions are conducted by them, along with additional staff and in partnership with other media training professionals. For more information, please contact Olga Haley, 503-417-3221 or ohaley@cmdpdx.com or Darcie Meihoff, 503-417-3213 or dmeihoff@cmdpdx.com. To learn more about CMD, visit www.cmdagency.com. About CMD CMD provides advertising, film and video, public relations, media, interactive and Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , print design, training, meetings and events management, direct and database marketing, and promotion marketing for a client list that includes Hewlett-Packard, Tektronix, Microsoft, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , BridgePort Brewing, Old Spaghetti Factory, Transitions for Health, the Evergreen Aviation Museum The Evergreen Aviation Museum is an aviation museum which displays a number of military and civilian aircraft, most notably, the Hughes H-4 Hercules "Spruce Goose". The museum is located in McMinnville, Oregon near the headquarters of Evergreen International Aviation. , and JELD-WEN, inc. |
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