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CLIF Kid[R] Neighborhood Safety Guide Helps Parents Prepare for a Healthier Halloween.


Organic Snack Maker Offers Safety Tips for a Healthy Halloween Inside and Out

BERKELEY, Calif. -- CLIF CLIF Complex Listing Information File (telephony)
CLIF Command Line Interface
 Kid[R] wants to help kids have a safer, healthier Halloween this year by encouraging parents to give their neighborhood a trick-or-treating safety tune-up.

The organic snack maker is offering Safety Tips for Halloween, a neighborhood safety assessment guide created in partnership with Fehr & Peers, a nationally-recognized leader in pedestrian safety planning. Using the Safety Tips for Halloween guide on a casual walk around the neighborhood, parents can easily identify and solve potential neighborhood hazards before kids set out on their trick-or-treating adventures.

The CLIF Kid guide addresses four critical elements that influence safer neighborhoods: sidewalks, crosswalks, lighting conditions and traffic signals. Solutions include recommendations for immediate and long-term fixes - ranging from buying battery-powered wall push-lights to calling the city's local public works department Many governments worldwide have had departments or ministries referred to as the Public Works Department either formally or informally.

In Australia: -

New South Wales -
  • Office of Public Works and Services, New South Wales
 for more permanent repairs and changes.

The Safety Tips for Halloween accompanies the return of the popular seasonal CLIF Kid Organic ZBaR[TM] flavor - Spooky S'mores - for a healthy Halloween inside and out. The baked, whole grain Spooky S'mores ZBaR provides a healthy snacking option for Halloween parties, as trick-or-treat hand outs and in school lunchboxes.

"We want to feed our kids healthier options on Halloween without scary ingredients going inside their bodies," said Jennifer Yun, brand director for CLIF Kid. "We also want to ensure a safe environment outside while trick-or-treating in the neighborhood."

CLIF Kid and Fehr & Peers recommend that parents conduct the safety assessments well in advance of Halloween, giving city and county governments time to complete repairs. They also encourage parents to survey the neighborhood with their kids to identify the safest routes for trick-or-treating.

"Making neighborhoods safe for Halloween can improve the quality of life in any community well beyond the holiday," said Meghan Mitman, AICP AICP American Institute of Certified Planners
AICP Association of Independent Commercial Producers
AICP Association of Islamic Charitable Projects (Philadelphia, PA)
AICP Association of Insurance Compliance Professionals
, Senior Transportation Planner/Engineer for Fehr & Peers. "It's a great way to encourage families to walk, bike and connect outside."

The CLIF Kid Safety Tips for Halloween can be downloaded or printed from CLIF Kid's website at www.clifbar.com/clifkidhalloween. For additional resources, please go to Fehr & Peers' website at www.fehrandpeers.com/CLIFKid.

The CLIF Kid Organic ZBaR Spooky S'mores will be available for a limited time this fall at select grocery and natural food stores nationwide (SRP SRP - A data link layer protocol. : $0.79 per bar).

About Clif Bar Clif Bar (stylized as CLIF) is a brand of energy bar created in 1990 by Gary Erickson. History
It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc.
 & Company

Clif Bar & Company is a leading maker of nutritious nutritious /nu·tri·tious/ (noo-trish´us) affording nourishment.

nu·tri·tious
adj.
Providing nourishment; nourishing.



nutritious

affording nourishment.
, all-natural, organic foods and drinks, including CLIF[R] BAR energy bar, LUNA Luna

Any of a series of unmanned Soviet lunar probes, launched between 1959 and 1976, responsible for various lunar “firsts.” Luna 2 (1959) was the first spacecraft to strike the Moon; Luna 3 (1959) was the first to circle the Moon and took the first
[R], The Whole Nutrition Bar for Women[R]; and CLIF Kid[R] , Nourishing nour·ish  
tr.v. nour·ished, nour·ish·ing, nour·ish·es
1. To provide with food or other substances necessary for life and growth; feed.

2.
 Kids in Motion[TM]. Focused on sports nutrition Sports nutrition is applied in most sports training, however it is most dominant in strength sports (for example weight lifting and bodybuilding) and endurance sports (for example cycling, running, triathlon).  and healthy snacks, the company is committed to sustaining its people brands, business, community and planet. (www.clifbar.com)

About Fehr & Peers

Fehr & Peers provides transportation planning Transportation planning is the field involved with the siting of transportation facilities (generally streets, highways, sidewalks, bike lanes and public transport lines).  and traffic engineering services to public agencies, institutions, and private companies - projects include local traffic and parking studies, major regional transportation plans, and traffic engineering design, with expertise in all forms of transportation. The firm has earned a reputation for successfully completing complex and controversial projects on time and within budget. Fehr & Peers' mission is to empower every employee to develop effective and innovative transportation solutions that improve communities. For more information, visit www.fehrandpeers.com.

Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat.

Trained by D.
: Product samples and photos are available on request.

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Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Publication:Business Wire
Date:Sep 30, 2009
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