CLIENT/SERVER CONNECTION, LTD. ANNOUNCES NEW INTERNET-ONLY MARKETING STRATEGY.WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Dec. 3, 1996-- C/S See client/server. Networking Solutions, Inc. in conjunction with Client/Server Connection, Ltd. (CSCL CSCL Computer Supported Cooperative Learning ) today announced a new, Internet-only marketing strategy for its suite of advanced methodology products. As of January 1, 1997, CSCLs successful flagship products A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , CS/8,000 and CS/10,000, will be sold exclusively over the World Wide Web. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Marc Myers, President of Client/Server Connection, Ltd., "We plan to increase our sales momentum, which has made us the fastest-growing methodology company in the world, by using a revolutionary new Web automation tool, the Vayu Web 500 from Vayu Web, Inc. The Vayu Web 500 enables us to present our message to potential customers in an absolutely unique, powerful and innovative format. Our products will be sold online as of the launch of WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. .VAYUWEB.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. on December 9, 1996. We are announcing today up to 60 percent price reductions in our product line, which are made possible by the savings we accrue by becoming the first major client/server company that I know of to sell exclusively over the Internet." In the past year, CS/8,000 and CS/10,0000 have been adopted by over 700 companies, including 25 percent of the Fortune 100, over 170 U.S. government agencies and almost every major branch of the U.S. military. The two methodology products have won kudos for their in-depth knowledge bases, cost-saving advice, ease of use and applicability to current I.T. projects. "We sell advanced methodology products to technologists and users at high tech companies who are all on the Web anyway," says Myers. "The timing is perfect to take advantage of the exciting Internet sales environment created by the Vayu Web 500. We think that users are frustrated frus·trate tr.v. frus·trat·ed, frus·trat·ing, frus·trates 1. a. To prevent from accomplishing a purpose or fulfilling a desire; thwart: by the inflated prices of software and consulting. That is why we are creating a new corporate model for 1997." CURRENT PRODUCTS -- The CS/8,000 is an industry standard-setter which can be used by experts and non-experts alike for Rapid Application Development of workgroup-centric projects. The tool contains detailed methodologies for client/server applications. It contains expert-system-based Advisors for client/server architectures, project tasks and documentation. Other features of the tool include documentation templates, a project management command center, costing manager, extensive products database, and timesheet and team building functions. -- The CS/10,000 is a full-featured methodology environment for Rapid Application Development at the departmental and corporate levels. In addition to the features provided by the CS/8,000, it includes expert system-based Advisors for network architectures and cost estimation. The Project Estimator uses neural network neural network or neural computing, computer architecture modeled upon the human brain's interconnected system of neurons. Neural networks imitate the brain's ability to sort out patterns and learn from trial and error, discerning and extracting technology to "tune" itself and becomes increasingly accurate over time. The CS/10,000 also includes an object browser A utility that provides a hierarchical view of the Java classes in a Java application. It typically comes in an integrated development environment (IDE). See IDE. , corporate standards manager, and methodologies for internet/intranet, data warehousing See data warehouse. data warehousing - data warehouse and object oriented See object technology and object-oriented programming. applications. It provides automated drilldown from the architecture templates to an extensive products database. NEW PRODUCTS -- The CSNS/9,000 will build on the features of the CS/8,000 and add a methodology repository server, which provides unlimited flexibility for three-tier process management, and automatic assignment of roles to tasks in the project plan based on user-definable preferences. It will include additional expert system-based Advisors for network architectures and middleware. The tool will be recommended for those users implementing a full life cycle departmental or workgroup-level project. -- The CSNS/11,000 will contain all the features of the previous products and include three cost estimation methods, including neural network-based estimation, function point estimation In statistics, point estimation involves the use of sample data to calculate a single value (known as a statistic) which is to serve as a "best guess" for an unknown (fixed or random) population parameter. More formally, it is the application of a point estimator to the data. and case-based estimation. It will include a multi-scenario what-if analysis capability for comparing project strategies. New multiproject status viewers will include roll-ups for cost, effort, completion and resource utilization. The CSNS/11,000 will be ideal for full life-cycle implementation of enterprise-level projects. NEW PRICING -- Beginning December 3, 1996, CS/8,000 and CS/10,000 have new, limited-offer reduced pricing, starting at only $995.00 for a single-user license. A 60% price reduction is in place from the individual to enterprise-level license. -- Free training and consulting is offered to companies purchasing a ten-user license or higher. -- The cost of technical support, maintenance and product updates has been reduced by 60%. NEW INTERNET See Web 2.0 and Internet2. MARKETING STRATEGY -- CSCL is taking advantage of the revolutionary technical features of the Vayu Web 500 to market its products exclusively through the World Wide Web. The Vayu Web 500, debuting December 9, 1996 at WWW.VAYUWEB.COM, is a software tool designed specifically for "buyers" not "browsers." -- As of December 9, 1996, CSCL Web Direct, an online ordering mechanism, will be CSCLs primary means of selling and distributing its product line. Online brochures will be CSCLs primary means of distributing product and other related information. "Our exciting online marketing strategy using the Vayu Web 500 means that I.T. professionals can, for the first time, easily learn about and acquire our products," Myers states. "Our affordable new pricing, made possible by marketing over the Web, will give everyone in the I.T. community who has sought a methodology but shied shied 1 v. Past tense and past participle of shy1. shied Verb the past of shy1 or shy2 away from the high price of other packages, the chance to finally obtain a flexible, high quality, in-depth system." -0- For further information, interviews with users, and to view a demonstration at DB/EXPO, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Booth 602, please contact: Lisa Lewinson, 914-697-4952 clearpth@tiac.net CONTACT: Lisa Lewinson, 914/697-4952 |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion