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CLEARLY CANADIAN WILL NOT CONTINUE WITH CLEARLY TEA LINE.


VANCOUVER, British Columbia--(BUSINESS WIRE)--Feb. 6, 1995-- The company has decided not to continue with the national rollout of its "Clearly Tea" product line.

Despite favourable acceptance in initial consumer taste testing, the company's clear, tea-flavoured product line has not received the support on a national basis that the company had initially expected. However, the company will continue to develop regional opportunities for this product line. As a result of this product line change, the company will write-off approximately US $1,425,000 (CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network.  $2,000,000) for fiscal 1994.

The company continues to evaluate and rationalize ra·tion·al·ize
v.
1. To make rational.

2. To devise self-satisfying but false or inconsistent reasons for one's behavior, especially as an unconscious defense mechanism through which irrational acts or feelings are made to appear
 its product mix while developing and planning the launch of its new products for 1995.

As a further matter, the company also wishes to announce that Boyce Butler has recently resigned as a director of the company. The company has not as yet selected a replacement director for Butler.

-0-

ON BEHALF OF THE BOARD OF DIRECTORS

DOUGLAS L. MASON, DIRECTOR

CLEARLY CANADIAN This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  BEVERAGE CORP. is the registered holder of the trademark "Clearly Canadian(R)".

CLEARLY CANADIAN BEVERAGE CORP., and its wholly owned international subsidiary, Clearly Canadian Beverage (International) Corp., produce, distribute, and market CLEARLY CANADIAN(R), CLEARLY TEA(TM), and CLEARLY 2(TM), a line of flavoured adj. 1. same as flavored; - of foods.  and unflavoured sparkling water beverages. Through distribution and/or licensing agreements, CLEARLY CANADIAN(R) is sold throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, Japan and the United Kingdom, the Republic of Ireland, the Caribbean and Mexico.

The Vancouver Stock Exchange Vancouver Stock Exchange (VSE)

A securities and options exchange in Vancouver, British Columbia, (Canada), specializing in venture capital companies.


Vancouver Stock Exchange

See Canadian Venture Exchange (CDNX).
 has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. This news release was prepared by management who accept responsibility for its content.

CONTACT: Douglas L. Mason, 604/683-0312
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 6, 1995
Words:279
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