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CLEAN SHOWER Goes Hollywood, Eliminating Scum in Tinsel Town.


JACKSONVILLE, Fla.--(BUSINESS WIRE)--July 10, 1998--CLEAN SHOWER(r), the country's best selling shower cleaner, is now one of Jacksonville's best-seen celebrities, having been placed in 24 episodes of primetime television and seen by 334 million viewers to date.

Its distinctive yellow and blue label will be seen on the big movie screens as well, with placement in 17 top feature films, including the action move, Soldier, a new release by Warner Brothers Warner Brothers (b. Eichelbaums) movie executives; Harry (Morris) (1881–1958), born in Krasnashiltz, Poland; Albert (1884–1967), born in Baltimore, Md.; Samuel (1887–1927), born in Baltimore, Md.  starring Kurt Russell.

This past season CLEAN SHOWER(r) has made cameo appearances on several episodes of NBC's primetime hits: Friends, 3rd Rock From the Sun, Suddenly Susan Suddenly Susan is an American sitcom that was broadcast on NBC from 1996 to 2000. Suddenly Susan's headlining star was Brooke Shields, who got the show after a guest appearance on Friends in the episode "The One After the Superbowl". , and Veronica's Closet Veronica's Closet is a sitcom which aired on NBC from 1997 to 2000.

The show starred Kirstie Alley (Cheers) as Veronica Chase, the head of her own lingerie company (the show's title is a play on Victoria's Secret).
. CLEAN SHOWER(r) also has graced the sets of ABC's Ellen and The Drew Carey Drew Allison Carey (born May 23, 1958) is an American comedian, actor, and game show host. After serving in the U.S. Marines and making a name for himself in stand-up comedy, Carey eventually gained popularity starring on his own sitcom, The Drew Carey Show  Show and Warner Brothers' Unhappily Ever After Unhappily Ever After (often shortened to Unhappily... in promotional advertisements) was an American sitcom that aired for 100 episodes on The WB network from January 11, 1995 to May 23, 1999, for a total of four and a half seasons. .

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 agent Marsha R. Levine, president of A-List Placements in Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif., the product is cast in Warner Brothers', You Have Mail, starring Meg Ryan and Tom Hanks, Practical Magic, starring Sandra Bullock, Lethal Weapon IV, starring Mel Gibson and Danny Glover, Deep End of the Ocean starring Michelle Pfeiffer, Three to Tango, starring Neve Campbell and Matthew Perry, and Message in a Bottle, starring Kevin Costner. In addition, CLEAN SHOWER(r) will be seen in Disney's The Other Sister, starring Diane Keaton, Enemy of the State and Armageddon, both starring Bruce Willis. New Line Cinema will feature CLEAN SHOWER(r) in Town and Country, starring Warren Beatty and Diane Keaton.

"Since CLEAN SHOWER(r) was first discovered on grocery store shelves in 1995, audience response has been tremendous," said Paul C. Porter, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Clean Shower L.P., manufacturers of CLEAN SHOWER(r). "Today CLEAN SHOWER(r) is sold all across the country, as well as abroad."

The meteoric me·te·or·ic  
adj.
1. Of, relating to, or formed by a meteoroid.

2. Of or relating to the earth's atmosphere.

3.
 rise of this product can be traced to humble beginnings in the garage of Jacksonville, Fla. chemist Bob Black. Black's wife Harriet had asked him to clean the shower. He hated the chore and relying on his scientific background, Black escaped to his garage laboratory and invented what has come to be known as CLEAN SHOWER(r). Bob discovered that by using CLEAN SHOWER(r), he never had to clean the shower again.

When misted daily on all wet shower surfaces, CLEAN SHOWER(r) eliminates soap scum, mildew stains and hard water deposits, with no rinsing, wiping, scrubbing or squeegieeing. It's non-toxic and contains neither bleach, chlorine, nor any of the harsh fumes fumes

odorous gases and other volatile materials; inhalation of irritating fumes causes coughing and, if sufficiently severe, irreversible pulmonary edema.
 of traditional shower cleaners. It also works to conserve water.

"CLEAN SHOWER(r)'s squeaky clean image as an environmentally friendly product makes it a favorite among equally environmentally conscious stars," said Porter.

Porter himself masterminded the marketing strategy that put CLEAN SHOWER(r) in the spotlight. Using live endorsements from on-air radio personalities who are true CLEAN SHOWER(r) fans, Porter made the product a household name in homes across the country and -- according to Advertising Age Magazine -- became one of the top 100 marketers in the nation. Now CLEAN SHOWER(r) gets top billing from famous radio names such as Rush Limbaugh, Charles Osgood, Don Imus and Dr. Laura Schlesinger.

Though a relative newcomer to primetime television, CLEAN SHOWER(r) is no stranger to the camera. Black and CLEAN SHOWER(r) have been featured in TV commercials with weather personality Willard Scott. CLEAN SHOWER(r) has also been featured in photo shoots for various business and trade magazines, including Inc., Business Week, Advertising Age, and Florida Trend. The product was named one of the top 10 new products of 1996 by AcuPOLL(r) Precision Research.

What's next for this media darling of a product? "Well," said Porter, "If we're approached with the right script...the sky is the limit!"

For more information on the privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 and their line of products, visit the CLEAN SHOWER(r) web-site at: http://www.cleanshower.com.

NOTE TO ELECTRONIC MEDIA: CLEAN SHOWER(r) has videotape copies of the episodes in which the product was featured. For your complimentary copy, please contact Jane Inouye at 904/998-9888.

    CONTACT:  CLEAN SHOWER(r), Jacksonville
               Jane Inouye, APR, 904/998-9888


COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Article
Geographic Code:1USA
Date:Jul 10, 1998
Words:678
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