CLARK Material Handling Company launches new tire program with ITL.LEXINGTON, Ky.--(BUSINESS WIRE)--Jan. 9, 1997--CLARK Material Handling Company, one of the world's leading suppliers of forklift trucks, has launched a partnership with Industrial Tires Limited (ITL ITL The ISO 4217 currency code for the Italian Lira. ), Mississauga, Ontario For the First Nation, see . Mississauga (pronounced: [ˌmɪsɪˈsɑgə] listen , Canada. ITL is a leading worldwide manufacturer of industrial tires. The multi-year supply program with ITL covers both original equipment for CLARK's forklift trucks as well as a full line aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. tire program. Under the program, CLARK will offer two ITL-produced brands: the ITL brand, which provides application-tailored performance and leadership through the industries' broadest range of compounds and constructions; and ANSER Anser a genus of birds in the family Anseriformes. Anser anser domestic geese and wild geese. :BRAND(R), which offers a value-priced tire for a competitive marketplace environment. "The partnership with ITL provides a number of advantages for CLARK," said Frank Sanchez, CLARK vice-president and general manager, Parts Group. "First, it provides customers with a broad selection of sizes, compounds and treads to meet any application. Secondly, the ANSER:BRAND tire meets some customers' needs for a value tire. Beyond product, ITL has the worldwide manufacturing presence, quality systems and technology to make the CLARK tire program the most competitive in the industry," he said. For forklift truck customers and CLARK dealers, the tire program is the latest example of CLARK'S continuous goal of offering an increasing range of quality services and products to meet each customer's needs, from sales to service, maintenance and aftermarket parts. Sanchez said CLARK'S new tire program with ITL reinforces its corporate growth strategy of expanding and improving its aftermarket parts division by introducing new products, improving off-the-shelf availability of parts, increasing marketing and promotion of fast-moving parts, implementing incentive programs for dealers, and launching coordinated truck and parts promotions. CLARK has manufacturing and distribution facilities in Lexington and Mulheim, Germany, which employ about a thousand people. It has company-owned dealerships in Paris and Lyon Lyon English Lyons City (pop., 1999: city, 445,452; metro. area, 1,348,932), east-central France. Located at the confluence of the Rhône and Saône rivers, it was founded as the Roman military colony Lugdunum in 43 BC (see , France, and Barcelona, Spain. The company distributes aftermarket parts from Southaven, Miss., as well as from Mulheim-Saarn, Germany; Seoul, Korea; and the state of San Paulo, Brazil. For additional information on CLARK Material Handling Company Clark Material Handling Company (or CMHC) is a manufacturer of forklift trucks based in Lexington, Kentucky. The company has a production plant in Changwon, South Korea. Clark currently (2006) offers some 20 different models. , call 1-800-780-2527 (1-800-CLARK) or access the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the at the address www.clarkmhc.com CONTACT: Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Network, Louisville Terry McWilliams, 502/589-0123 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion