CLARIS OFFERS AGGRESSIVE NEW PRICING FOR MACWRITE PRO; New $49 price designed to appeal to home and education users.SANTA CLARA Santa Clara, city, Cuba Santa Clara (sän`tä klä`rä), city (1994 est. pop. 217,000), capital of Villa Clara prov., central Cuba. , Calif.--(BUSINESS WIRE)--May 31, 1995--Claris Corporation has immediately and permanently lowered the suggested price of MacWrite Pro 1.5, the popular word processor for Macintosh and Power Macintosh See Power Mac. (computer) Power Macintosh - Apple Computer's personal computer based on the PowerPC, introduced on 1994-03-14. Existing 680x0 code (both applications and device drivers) run on Power Macintosh systems without modification via a Motorola 68LC040 emulator. , to a suggested retail price (SRP SRP - A data link layer protocol. ) of $49. The pricing change is designed to make MacWrite Pro a more attractive product for entry-level users in home and education environments who want a dedicated word processor that has both a small "footprint" and offers a great set of word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and features at the best price. The new MacWrite Pro pricing also comes at a time when ClarisWorks 4.0, announced yesterday, is adding greater word processing functionality and is quickly becoming a popular integrated word processing alternative to bloated suite offerings for both Macintosh and Windows higher education higher education Study beyond the level of secondary education. Institutions of higher education include not only colleges and universities but also professional schools in such fields as law, theology, medicine, business, music, and art. and business users. MacWrite Pro has received great industry praise, and recently garnered a number one worldwide customer satisfaction rating, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. recent survey data from DASAR Inc. The popular word processing program also won the Editor's Choice award from Macworld magazine, a leading industry publication. MacWrite Pro won the prestigious Macworld award over three competitors in the "Lean Word Processors" category that included LetterPerfect from WordPerfect, Nisus Compact from Nisus Software and WriteNow from Softkey International. The "lean" category is distinguished from high-end word processors by having a compact footprint -- MacWrite Pro needs only 3.2 MB of hard disk space for a full install and a recommended 2 MB of RAM -- while being very rich in features. In comparison, the leading high-end category application takes 25MB or more for a full installation, and over twice that to install any of the popular suite offerings that include word processors. About MacWrite Pro MacWrite Pro provides users with the right combination of features, power and usability for creating documents with impact. Style sheets, one-step table creation, and floating tool palettes A collection of buttons (icons) grouped on screen that provide a quick way to select available functions by pointing and clicking. Tool palettes were originally used with graphics applications such as paint, drawing and image editing programs. give users power without sacrificing ease-of-use. Text wrap around graphics and adding QuickTime movies is easy, and users can set up variable columns to create more complex documents like newsletters, flyers, and brochures. Multiple headers and footers, detailed document statistics and the Table of Contents feature allow for larger, more intricate documents. MacWrite Pro offers extensive System 7.5 support, including PowerTalk, QuickTime video playback, Apple Script and Apple Events for automating more intricate word processing tasks, such as mail merges Printing customized form letters. A common feature of a word processor, it uses a letter and a name and address list. In the letter, Dear A: Thank you for ordering B from our C store..., A, B and C are merge points into which data are inserted from the list. . MacWrite Pro 1.5 is accelerated for Power Macintosh. Users of MacWrite II and competing word processing products (such as Microsoft Word A full-featured word processing program for Windows and the Macintosh from Microsoft. Included in the Microsoft application suite, it is a sophisticated program with rudimentary desktop publishing capabilities that has become the most widely used word processing application on the market. and WordPerfect) may upgrade for $39. MacWrite Pro 1.0 customers can upgrade to version 1.5 for $29. Readers can call Claris at 1-800-544-8554 for product information and ordering. Claris Corporation, a leading worldwide vendor of Windows and Macintosh applications for business, education and home, is a subsidiary of Apple Computer, Inc. with headquarters in Santa Clara, Calif. -0- Note to Editors: (c) 1995 Claris Corporation. All Rights Reserved. Claris, ClarisWorks, and MacWrite are registered trademarks of Claris Corporation. All other trademarks are property of their respective owners. CONTACT: Greg Cornelison, 408/987-7542 greg_cornelison@claris.com or Steve Ruddock rud·dock n. Chiefly British An Old World robin (Erithacus rubecula) having olive-brown upper plumage and a conspicuous orange breast. , 408/987-7202 steve_ruddock@claris.com |
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