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CLARIS CLEAR CHOICE: A NEW BRAND OF PERSONAL PRODUCTIVITY SOFTWARE; NEW BRAND WILL SHIP TWO NEW PRODUCTS EARLY IN '93

 CLARIS CLEAR CHOICE: A NEW BRAND OF PERSONAL PRODUCTIVITY SOFTWARE;
 NEW BRAND WILL SHIP TWO NEW PRODUCTS EARLY IN '93
 SANTA CLARA, Calif., Nov. 2 /PRNewswire/ -- Claris Corp. today announced Claris Clear Choice, a new line of high quality, popularly priced personal productivity software created by independent software developers.
 The company announced Retrieve It!, a file-finding and opening utility, and BrushStrokes, a 32-bit full featured paint and image editing program, both for the Macintosh, as the first Claris Clear Choice products. They will be sold by authorized Claris U.S. resellers early next year; distribution outside the United States will begin in the first half of 1993.
 As Claris' new software publishing unit, Claris Clear Choice recruits, screens, selects, and publishes extraordinary software products from independent developers. Developers receive royalty payments from Claris Clear Choice in exchange for the exclusive right to distribute and market their software worldwide. As a result, Claris Clear Choice developers fully benefit from Claris' strong distributor relationships, an excellent global brand image and worldwide marketing and sales organization.
 As with all Claris products, Claris Clear Choice products are thoroughly quality-tested and assured. Claris Clear choice-licensed users will have access to Claris' technical support center for phone assistance.
 "Our goal is to bring innovative software to the marketplace on behalf of developers who may be too small to handle a wide array of challenges, including accessing today's diverse channels of distribution, creating demand, and supporting products in the way customers expect today," said Daniel L. Eilers, Claris president and CEO. "Over the long-term, the Claris Clear Choice label may serve as a 'proving ground' for up and coming new products. As a result, successful Claris Clear Choice products may eventually be brought in under the Claris label."
 The Claris Clear Choice line will focuses on personal productivity solutions, utilities, and creative recreation for Macintosh and Windows users and are targeted primarily at the fast growing consumer, small business and home office markets.
 Claris Clear Choice Packaging
 Claris Clear Choice packaging will be distinctly different from Claris software box design. Claris Clear Choice packaging will feature brand's new logo, the product name and logo and detailed information on the product's original author.
 Retrieve It!: The Essential File-finding Companion
 Retrieve It! originally developed by MVP Software, Palo Alto, Calif., quickly and easily finds any file anywhere on a Macintosh hard disk, floppy, CD ROMS, or file server. It searches inside files, as well as file names for any specified text string. Searches may be simple to complex: from simply finding a file, which contains the phrase "trip to Washington" to complex date delimited Boolean searches, such as locating all files modified in the past three months whose contents contain "Lincoln" or "Washington" but not "monument."
 Retrieve It! displays a Golden Retriever as an icon mascot that can search in the background and barks when the hunt is over.
 Once a file is located, it can be viewed rapidly as text to verify that the correct file has been located. The file can then be opened from directly inside Retrieve It!
 BrushStrokes: Sophisticated Color Paint Software for Novice-to-Expert Business Users, Students and Artists
 BrushStrokes from Claris Clear Choice is a 32-bit paint program for the Macintosh which offers a rich set of customizable tools and features. Designed to provide maximum power and enjoyment, the product provides a unique "How to Paint Guide" to instruct even the most "artistically impaired" user to discover their hidden creativity.
 BrushStrokes, developed by Casady & Greene Inc., Salinas, Calif., will ship with extensive color painting and imaging editing and features including: customizable brushes with many special effects; tools to modify an image's color and style; color gradients and shading; support for many file formats (including MacDraw's PICT, PICT 2 and MacPaint files); and wide selection of color models and palettes.
 The product will also include on-line help and unique customizable clip art for use within business documents and presentations.
 Pricing and Availability
 Retrieve It! will sell for a U.S. suggested retail price of $89. BrushStrokes will be offered at a U.S. suggested retail price of $139. Retrieve It! will continue to be available from MVP Software until January 1993.
 Software developers, who are interested in receiving more information on Claris Clear Choice, may call Claris Corp.'s Developer Hotline at 408-987-7422.
 Claris Corp., a subsidiary of Apple Computer Inc. (NASDAQ: AAPL), is a leading worldwide vendor of Macintosh and Windows software with headquarters in Santa Clara.
 NOTE: Claris, Claris Clear Choice, MacDraw and BrushStrokes are registered trademarks of Claris Corp. All other product names, logos, trademarks or registered trademarks are property of their respective companies.
 -0- 11/2/92
 /CONTACT: Steve Ruddock, 408-987-7202, or Kevin Mallon, 408-987-7227, both of Claris/
 (AAPL) CO: Claris Corporation; Apple Computer Inc. ST: California IN: CPR SU: PDT


TM-SA -- SJ005 -- 1671 11/02/92 14:15 EST
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Date:Nov 2, 1992
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