CLARINEX Information and Pollen Forecast Now Available to Patients Using AvantGo Software on PDAs.Business Editors & High-Tech/Health/Medical Writers HAYWARD, Calif.--(BUSINESS WIRE)--Jan. 13, 2003 AvantGo, Inc. (Nasdaq:AVGO), a leading provider of mobile enterprise solutions, today announced that Schering Laboratories, the US pharmaceutical marketing arm of Schering-Plough Corp., is using AvantGo's mobile software to enable allergy sufferers to access regional pollen forecasts and information on allergies and CLARINEX(R) (desloratadine) -- anytime, anywhere -- from their personal digital assistants (PDAs). The customer campaign, initiated and co-developed by the interactive agency i-FRONTIER, is designed to promote awareness of and better prepare individuals for high-allergy seasons. Using their mobile devices, individuals can enter their zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. directly into the Pollen Forecast to receive a four-day allergy update. For allergy sufferers, the Pollen Forecast provides additional information, including an allergen allergen /al·ler·gen/ (al´er-jen) an antigenic substance capable of producing immediate hypersensitivity (allergy).allergen´ic pollen allergen guide and discussions about seasonal patterns and how to travel with allergies. The mobile site on My AvantGo(R) also serves as a first-stop educational resource about coping with allergies and suggests steps that individuals can take for effective relief of symptoms, including questions for physicians. "Our goal in providing pollen information directly on PDAs using AvantGo software is to provide easy access to important information for people on-the-go," said Nori Brownstein, account manager at i-FRONTIER. "Allergies don't happen according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a schedule, they happen when people are out-and-about, living their lives. AvantGo provides information to people when they can't get to their computers." In addition, Jeremy Lockhorn, director of Media Technologies at i-FRONTIER, said that the agency is very excited to be launching the channel with AvantGo. "We knew that we wanted to have some sort of mobile solution to help people on the go manage their allergies, and after a good bit of research, we decided that AvantGo is the best solution for our client." "Forward-thinking pharmaceutical companies are quickly adopting mobile solutions because they understand how effective they can be in providing additional value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. , 24 hours a day, to patients," added Ojas Rege, vice president of Applications for AvantGo. "Our award-winning AvantGo software provides an ideal platform for delivering robust services where users have easy access to the information they need, and they can request more information as they need it." About i-FRONTIER Since February 1996, i-FRONTIER has been helping its clients accomplish business goals through interactive advertising. The agency, based in Philadelphia, features a team with a rich background in traditional advertising, direct response and interactive marketing, allowing it to create results-driven online campaigns that are synergistic synergistic /syn·er·gis·tic/ (sin?er-jis´tik) 1. acting together. 2. enhancing the effect of another force or agent. syn·er·gis·tic adj. 1. with other marketing efforts. i-FRONTIER works on website and ad creative development, e-mail and relationship marketing, viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. campaigns, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , media planning and buying, rich media and beyond -- leveraging opportunities that will push its client's business forward. For more information, please visit www.i-frontier.com. About AvantGo AvantGo, Inc. (Nasdaq:AVGO) is a leading provider of mobile enterprise software. AvantGo delivers mobile customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions that unlock the return on investment of popular CRM/SFA systems by driving adoption, and mobile data collection solutions that improve field productivity and data accuracy. AvantGo's mobile solutions, which are built on the company's award-winning enterprise mobile software platform, can be deployed within an enterprise or delivered through the hosted My AvantGo service, which has more than seven million registered users. Currently, AvantGo's customers comprise 38 of the Fortune 100, and include McKesson Corp., Ford Motor Co., Cisco, FedEx and CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. . For more information, please visit www.avantgo.com. Cautionary Statement Except for historical information, all of the expectations and assumptions contained in the foregoing are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. involving risks and uncertainties. Important factors that could cause actual results to differ materially from such forward-looking statements include, but are not limited to, the ability of customers to experience the anticipated benefits, such as accessing information, obtaining additional value-added services, and the speed with which pharmaceutical companies actually adopt mobile solutions. For additional information regarding these and other risks associated with the companies' business, refer to the companies' latest filings with the Securities and Exchange Commission on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and Form 10-Q Form 10-Q See 10-Q. . AvantGo, My AvantGo and the AvantGo logo are either registered trademarks or trademarks of AvantGo in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. |
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