CLARIFICATION of BW1076, MATTEL-INC.NOTE TO EDITORS: The release issued Tuesday, Jan. 12, at 8:02 a.m. EST EST electroshock therapy. EST abbr. electroshock therapy contained erroneous information concerning the exclusivity of the agreement stating the scope of the license to be broader than die-cast vehicles. Both Mattel and Williams apologize for any confusion that this may have caused. Please use this revised release to file your story. EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif.--(BW SportsWire)--Jan. 12, 1999-- Mattel Joins Forces With Williams F1; First Products to Be Unveiled February 1999 at Nuremberg Toy Fair and American International Toy Fair The American International Toy Fair (the trademarked name uses all capitals for TOY FAIR) is one of a few major toy industry trade shows held around the world. It is held annually in late winter (mid February) in New York City's Toy District (Broadway and 5th Avenue in the mid Mattel Inc. Tuesday announced that it has signed a long-term partnership agreement with nine-time FIA FIA feline infectious anemia. Formula One World Constructors Champions Williams Grand Prix Grand Prix n. pl. Grand Prix Any of several competitive international road races for sports cars of specific engine size over an exacting, usually risky course. Engineering. Mattel Inc. will create, manufacture and market Williams F1-branded products. The Williams F1 line will include an array of products targeted toward kids, as well as a full line of adult collectibles. The product line will be unveiled in February at toy industry trade shows: the Nuremberg Toy Fair, and the American International Toy Fair held in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . "The Williams team represents a rich heritage of Formula One champions, and we are proud to work in partnership to develop and market a comprehensive line of Williams F1 products," said Matt Bousquette, executive vice president and general manager of Mattel Boys' Toys. "We are delighted to have reached agreement with an organization of the quality and prestige of Mattel. This represents a significant move forward in our quest to leverage our brand in licensing terms," said Frank Williams, chairman, Williams Grand Prix Engineering Ltd. Founded in 1977, Williams is a leading designer and manufacturer of motor racing cars. The team has competed in Formula One motor racing since 1978, achieving more than 100 Grand Prix wins all over the world. Not only has Williams won a record nine FIA Formula One World Constructors titles, its drivers have secured seven FIA Formula One World Drivers' Championships. Formula One is one of the world's most watched events. At least part of every race is seen by a quarter of the world's population. More than 150,000 fans attend the races, and each race is viewed on television by more than 350 million fans. The new season begins in March 1999. Mattel Inc. is the worldwide leader in the design, manufacture and marketing of children's products including such popular brands as Barbie, Hot Wheels, Matchbox, Tyco R/C R/C Radio Control R/C Reinforced Concrete R/C Rate of Climb , Disney, Fisher-Price and Cabbage Patch Kids Cabbage Patch Kids are a brand of doll created by Xavier Roberts in 1978. The original dolls were all cloth and were available at local craft shows, and later at Babyland General Hospital in Cleveland, Georgia. . With headquarters in El Segundo, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world. |
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