CKS Partners Brings Mitsubishi Motors 1997 Line-Up On-Line.

PORTLAND, Ore.--(BUSINESS WIRE)--Oct. 2, 1996--Mitsubishi Motor Sales of America, Inc. (MMSA) today unveiled its all-new 1997 vehicle lineup Web site, http://www.mitsucars.com.

The site, one of the first '97 automotive lineups on-line, was created and designed by the Portland office of CKS Partners.

Visitors to the new site can view animations of key product features, build a virtual car, choose the color, and even create a payment schedule based on leasing or retail options. Interactive questionnaires help potential car buyers decide which Mitsubishi vehicle or finance plan is best for them. Visitors also can also locate a nearby dealer and request a broad range of brochures.

"CKS has done an exceptional job in designing our Web site. I think the site speaks for itself, particularly when you look at it compared to other automotive Web sites," said Traute Winters, manager, advertising media, for MMSA. "We invite you to not only test comparison drive our products but also our Web sites. Stay tuned to the Mitsubishi site for even more innovative features coming in the near future."

The Portland agency designed the comprehensive site using the same frame-based architecture CKS piloted for the 1996 Mitsubishi Eclipse Spyder. That site was recently described by CNN as "one of the newest and most interesting."

According to Jim Gibson, senior interactive designer at CKS, the agency worked hard to make the Mitsubishi site one of the most user-friendly on the Web. "You can quickly access all the Mitsubishi vehicles without having to navigate through a series of levels to find what you want," he said.

"We've also included a number of interactive features that other auto companies have yet to consider." The Portland office of CKS Partners is only two years old and is already among the top three agencies in Oregon. It has 24 employees and a diverse client base that includes MCI, Widmer Brewing, Tektronix, Amazon.com Books and Portland General Electric.

CKS Partners is a division of CKS Group, Inc. (NASDAQ: CKSG). Headquartered in Silicon Valley, CKS Group specializes in offering a wide range of integrated marketing communications services, including strategic corporate and product positioning, corporate identity, product branding, new media, packaging, collateral systems, advertising, direct mail, consumer promotions, trade promotions, and media placement services.

In addition to the Portland office, CKS has office locations in Silicon Valley, San Francisco, Washington, D.C., and New York. CKS is located on the Internet at http://www.cks.com.

Mitsubishi Motor Sales of America, Inc. (MMSA) was established in 1981 by the Tokyo-based Mitsubishi Motors Corporation (MMC) as the exclusive U.S. distributor of Mitsubishi-badged cars and light trucks. With headquarters based in Cypress, Calif., MMSA distributes a complete product line of subcompacts, mid-size sedans, sports coupes, grand touring sports cars, luxury performance sedans and sport utility vehicles.

CONTACT: CKS Partners

Bernhard Schroeder, 503/709-2450

or

Edelman Public Relations Worldwide

Marivi Lerdo or Kate Reeder, 415/968-4033