CKS Group, Inc. Completes Acquisition of Donovan and Green, Inc.; Adds Premier Information Design Company.

CUPERTINO, Calif.--(BUSINESS WIRE)--Jan. 6, 1997--CKS Group, Inc. (NASDAQ: CKSG) today announced the completion of its acquisition of Donovan and Green on January 3, 1997 pursuant to an agreement signed in October.

Donovan and Green is a premier integrated marketing communications firm with a strong emphasis in environmental design, brand identity and imaging and the evolving discipline of information architecture -- which Donovan and Green defines as the discipline of organizing and communicating complex information and making it accessible and understandable.

Donovan and Green designs and manages the development of images and identity, new retail formats and information and entertainment environments, including the development of the Ronald Reagan Presidential Library public exhibition space, the Corning Glass Headquarters exhibition in New York, new retail store formats for Hallmark Cards and a pharmaceutical information system for Hoffman LaRoche utilizing the company's Intranet. Donovan and Green's other clients include Sony Corporation of America, Coca Cola, Citibank, Texas Instruments, Celebrity Cruises and 3M.

CKS Group purchased 100% of Donovan and Green, a privately held company. The consideration paid by CKS Group was cash at closing with contingent payments to be in both cash and common stock of CKS Group and was accounted for as a purchase. The purchase price was not disclosed.

As a result of the acquisition, Donovan and Green has become a wholly-owned subsidiary of CKS Group and Nancye Green, founding partner of Donovan and Green, has joined the executive staff of CKS Group. The Company will continue to operate under the Donovan and Green name.

"CKS Group is already beginning to see the benefits of our partnership with Donovan and Green. Whether developing virtual corporate information environments that utilize Intranets, conceiving and managing broad marketing communication and signage programs, or rethinking retail environments, Donovan and Green knows how to solve complex and diverse communications and brand identity problems experienced by both CKS Group and Donovan and Green's Fortune 500 clients," said Mark D. Kvamme, CKS Group Chairman and CEO.

"We share the belief with CKS Group that one communications company can provide the highest quality work across a multiple of disciplines, from the real to the virtual world. We are enthusiastic about the ways CKS Group and Donovan and Green are already working together," stated Michael Donovan, co-founder of Donovan and Green.

CKS Group, headquartered in Cupertino, California, specializes in offering a wide range of integrated marketing communication services that help companies market their products, services and messages.

The integrated marketing communication services CKS Group provides include strategic corporate and product positioning, corporate identity and product branding, new media, packaging, collateral systems, advertising, direct mail, consumer promotions, trade promotions and media placement services.

CKS Group is a provider of integrated marketing communication programs that utilize advanced technology solutions and new media -- which CKS Group defines as media that delivers content to the end users in digital form, including the World Wide Web, the Internet, proprietary online services, CD-ROMs, laptop PC presentations and interactive kiosks. CKS Group has offices in Silicon Valley, San Francisco, Portland, New York and Washington, D.C.

CONTACT: CKS Group Inc.

Carlton H. Baab, 408/366-5100

or

Gina L. Bianchini, 408/366-5110

[e-mail]

or

Donovan and Green

Ellen Witzkin, 212/989-4050