CKS Group, Inc. Acquires Schell Mullaney, Inc.; Strengthens East Coast Presence.CUPERTINO, Calif.--(BUSINESS WIRE)--June 10, 1996--Integrated marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales provider, CKS Group CKS Group was an advertising agency based in Cupertino, California, catering to technology companies. The initials CKS came from the three name partners, Bill Cleary, Mark Kvamme, and Tom Suiter. All three had previously worked for Apple Computer. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CKSG), today announced the signing of a definitive agreement to acquire Schell/Mullaney, Inc., a seven year old, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of high technology advertising and marketing firm. Schell/Mullaney is the exclusive agency-of-record, world-wide for Computer Associates International, Inc., the world's second largest software company with more than $3.5 billion in annual revenues. For Computer Associates, Schell/Mullaney creates, produces and places integrated marketing campaigns in 41 countries. Other Schell/Mullaney clients include Kyocera Electronics, ABB n. 1. Among weavers, yarn for the warp. Hence, Noun 1. ABB - an urban hit squad and guerrilla group of the Communist Party in the Philippines; formed in the 1980s and Operation Smile. "Schell/Mullaney brings strength to CKS CKS Checks CKS Center for Korean Studies (UC Berkeley) CKS Center for Knowledge Societies CKS Carajas, Para, Brazil - International / Brasilia Brazil (Airport Code) CKS Crankshaft Sensor in both solidifying our presence on the east coast and in servicing technology companies worldwide. By partnering with Schell/Mullaney, we gain the benefit of Schell/Mullaney's tremendous team of people who bring expertise in the full range of marketing communication services," commented Mark D. Kvamme, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CKS Group. "We are thrilled to be joining the CKS team. This move will help us better serve our clients and gives us access to a broad range of Internet, interactive and new media marketing resources. We believe CKS has some of the best design and marketing talent in the industry. Their extensive technology experience and capabilities combined with our extensive business-to-business advertising and marketing experience should make for a powerful combination," said Brian Mullaney, Chairman of Schell/Mullaney. CKS Group will purchase 100% of Schell/Mullaney, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . The consideration paid by CKS Group will be in common stock of CKS Group and will be accounted for as a purchase. CKS Group and Schell/Mullaney did not comment on the purchase price. Schell/Mullaney and the New York office of CKS Group division CKS Partners will continue to share office space in Manhattan. Schell/Mullaney will be a wholly-owned subsidary of CKS Group and will continue to operate under the Schell/Mullaney name. Headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Schell/Mullaney, Inc., is a seven year old advertising and marketing firm specializing in servicing technology companies and is the exclusive worldwide agency-of-record for Computer Associates, the second largest software company in the world. For Computer Associates, the company creates, produces, and places integrated marketing campaigns in 41 countries. Other Schell/Mullaney clients include Kyocera Electronics, ABB and Operation Smile. The company's marketing services include advertising, direct mail, collateral, corporate identity, trade promotions and strategic marketing consulting. CKS Group, Inc., headquartered in Cupertino, California, specializes in offering a wide range of integrated marketing communication services that help companies market their products, services and messages. The integrated marketing communication services CKS provides include strategic corporate and product positioning, corporate identity and product branding, new media, packaging, collateral systems, advertising, direct mail, consumer promotions, trade promotions and media placement services. CKS Group is a provider of integrated marketing communication programs that utilize advanced technology solutions and new media -- which CKS Group defines as media that delivers content to the end users in digital form, including the World Wide Web, the Internet, proprietary online services, CD-ROMs, laptop PC presentations and interactive kiosks. CKS Group has offices in Silicon Valley, San Francisco, Portland, New York Portland is a town in Chautauqua County, New York, United States. The population was 5,502 at the 2000 census. The Town of Portland is on the shore of Lake Erie west of the City of Dunkirk. History The region was first settled in 1804. and Washington, D.C. CONTACT: CKS Group, Inc. Gina Bianchini, 408/342-5333 or Schell/Mullaney, Inc. Brian Mullaney, 212/366-5300 |
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