CKS Group, Inc. Acquires Donovan and Green, Inc.; Adds Premier Information Design Company.CUPERTINO, Calif.--(BUSINESS WIRE)--Oct. 7, 1996--Integrated marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales company, CKS Group CKS Group was an advertising agency based in Cupertino, California, catering to technology companies. The initials CKS came from the three name partners, Bill Cleary, Mark Kvamme, and Tom Suiter. All three had previously worked for Apple Computer. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CKSG), today announced the signing of a definitive agreement to acquire Donovan and Green, Inc., a premier New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or firm specializing in environmental design and information architecture. The company will operate as a wholly-owned subsidiary of CKS Group and continue to operate under the Donovan and Green name. Donovan and Green is a 23 year old premier integrated marketing communications firm with a strong emphasis in environmental design, brand identity and imaging and the evolving discipline of information architecture -- which Donovan and Green defines as the discipline of organizing and communicating complex information and making it accessible and understandable. Donovan and Green designs and manages the development of images and identity, new retail formats and information and entertainment environments, including the development of the Ronald Reagan Presidential Library The Ronald Reagan Presidential Library and Center for Public Affairs public exhibition space, the Corning Glass headquarters exhibition in New York, new retail store formats for Hallmark Cards Hallmark Cards, a privately owned American company based in Kansas City, Missouri, is the largest manufacturer of greeting cards in the United States. Approximately 50% of greeting cards sent in the United States every year are manufactured by Hallmark. and a pharmaceutical information system for Hoffman LaRoche utilizing the company's Intranet. Donovan and Green's other clients include Sony Corporation of America Sony Corporation of America (SCA) is the United States subsidiary of Japan's Sony Corporation. It is based in Inglewood, California. It is the umbrella company under which all Sony companies operate in the United States. Subsidiaries
CKS Group Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Mark D. Kvamme, explained that Donovan and Green shares CKS CKS Checks CKS Center for Korean Studies (UC Berkeley) CKS Center for Knowledge Societies CKS Carajas, Para, Brazil - International / Brasilia Brazil (Airport Code) CKS Crankshaft Sensor Group's multidisciplinary approach multidisciplinary approach A term referring to the philosophy of converging multiple specialties and/or technologies to establish a diagnosis or effect a therapy to marketing and brings complementary skills to CKS Group. "Donovan and Green's significant experience in managing the complex choreography of space, information, images and media to communicate carefully crafted messages and brands is an essential component of new media as well as traditional marketing," Kvamme said. "Whether developing virtual corporate information environments that utilize Intranets, conceiving and managing broad marketing communication and signage programs, or rethinking retail environments, Donovan and Green knows how to solve complex and diverse communications and brand identity problems," Kvamme said. Nancye Green, founding partner of Donovan and Green, believes that working with CKS Group enables Donovan and Green to focus on their core competencies while partnering with an organization that adds additional breadth, depth and technological expertise. "We were drawn to CKS Group because they shared our vision of bringing the highest quality strategic thinking and creative product to new kinds of communications challenges. We share the belief that new media is one part of a totally integrated strategy and that one communications company can provide the highest quality work across a multiple of disciplines, from the real to the virtual world," said Green. Michael Donovan, co-founder and partner of Donovan and Green, believes that integrated communications programs are becoming more complex and require partnerships such as the one between CKS Group and Donovan and Green in order to provide clients with the most comprehensive collection of skills and services. "Banding together with like-minded but not overlapping partners like CKS Group enables Donovan and Green to more thoroughly and vigorously serve our clients needs while creating, with CKS Group, a very capable communications company," said Donovan. CKS Group will purchase 100% of Donovan and Green, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . The consideration paid by CKS Group will be in cash and common stock of CKS Group and will be accounted for as a purchase. The purchase price was not disclosed. Nancye Green, founding partner of Donovan and Green, will join the executive staff of CKS Group. Nancye Green has extensive experience in environmental design, information architecture, and the develpment of new retail and entertainment formats. Green is on the Board of Directors of Hallmark Cards. She is the past president of both the American Institute of Graphic Arts and the International Design Conference in Aspen, and is also a member of the Young Presidents Organization. Michael Donovan is an award-winning designer and information architect with over 25 years of experience in creating integrated solutions to a broad range of communications problems. Donovan was elected a National Endowment for the Arts National Endowment for the Arts (NEA) Independent agency of the U.S. government that supports the creation, dissemination, and performance of the arts. It was created by the U.S. Fellow, has been Vice President of the American Institute of Graphic Arts/New York and is on the Board of the Society of Environmental Graphic Design. He was the recipient of the Christian Peterson Design Award from Iowa State University Academics ISU is best known for its degree programs in science, engineering, and agriculture. ISU is also home of the world's first electronic digital computing device, the Atanasoff–Berry Computer. where he serves as a member of the Development Council for the College of Design. He also serves as a member of the Advisory Board to Parsons School of Design. Donovan and Green is a premier New York based integrated marketing communications firm specializing in environmental design and information architecture -- which Donovan and Green defines as the discipline of organizing and communicating complex information and making it accessible and understandable. Utilizing the widest array of available resources as well as both traditional and new media, Donovan and Green formulates and executes projects for corporations, institutions and retailers designed to educate, inform, entertain and sell. The company's 50 staff members include brand strategists, graphic and environmental designers, architects, product designers, technology experts, writers, researchers, illustrators and media producers. CKS Group, headquartered in Cupertino, California, specializes in offering a wide range of integrated marketing communication services that help companies market their products, services and messages. The integrated marketing communication services CKS Group provides include strategic corporate and product positioning, corporate identity and product branding, new media, packaging, collateral systems, advertising, direct mail, consumer promotions, trade promotions and media placement services. CKS Group is a provider of integrated marketing communication programs that utilize advanced technology solutions and new media -- which CKS Group defines as media that delivers content to the end users in digital form, including the World Wide Web, the Internet, proprietary online services, CD-ROMs, laptop PC presentations and interactive kiosks. CKS Group has offices in Silicon Valley, San Francisco, Portland, New York Portland is a town in Chautauqua County, New York, United States. The population was 5,502 at the 2000 census. The Town of Portland is on the shore of Lake Erie west of the City of Dunkirk. History The region was first settled in 1804. and Washington, D.C. CONTACT: CKS Group, Inc. Gina Bianchini, 408/366-5110 gbianchini@cks.com or Donovan and Green Ellen Witzkin, 212/989-4050 or Edelman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Marivi Lerdo/Paula Fujimoto, 415/968-4033 pfujimot@sv.edelman.com |
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