CKS Group, Inc. Acquires Award-Winning Advertising Firm McKinney & Silver.CUPERTINO, Calif.--(BUSINESS WIRE)--Feb. 3, 1997--CKS Group, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :CKSG) today announced the acquisition of McKinney & Silver, an award-winning advertising firm headquartered in Raleigh, N.C. The company will become a wholly-owned subsidary of CKS Group CKS Group was an advertising agency based in Cupertino, California, catering to technology companies. The initials CKS came from the three name partners, Bill Cleary, Mark Kvamme, and Tom Suiter. All three had previously worked for Apple Computer. and will continue to operate under the McKinney & Silver name. Mark D. Kvamme, CKS Group chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , explained CKS Group was impressed with the high caliber of McKinney & Silver's creative work. "Their staff includes some of the most talented and versatile advertising professionals around," said Kvamme. "All you have to do is look at some of the award-winning work they've done for their clients. We can't wait to see what will happen when they tap into our new media capabilities and expertise in integrated marketing." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. McKinney & Silver Chairman Bob Doherty, the two companies are a great strategic fit. "Synergy is surely one of the more abused terms in our business. But this is definitely a case where one plus one equals three." Doherty explained that all of the company's clients are looking long and hard at the ways technology is changing marketing. "Industry insiders know that CKS CKS Checks CKS Center for Korean Studies (UC Berkeley) CKS Center for Knowledge Societies CKS Carajas, Para, Brazil - International / Brasilia Brazil (Airport Code) CKS Crankshaft Sensor has created some of the most sophisticated -- and effective -- sites on the Web. But the company has been equally insightful in exploiting technological advances to improve the quality of their services and even help integrate creative work across marketing disciplines." President of McKinney & Silver Don Maurer explained he looks forward to working with CKS Group to help clients navigate through a dramatically changing media landscape. "This is a business of change. And if you're not the lead dog, your view never changes," said Maurer. CKS Group will purchase 100% of the partnership interests of McKinney & Silver, a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , for approximately $24.0 million in stock to be accounted for as a pooling of interest Noun 1. pooling of interest - an accounting method used in the merging of companies; the balance sheets are added together item by item; this method is tax-free . McKinney & Silver is an award-winning advertising firm best known for its campaigns on behalf of Audi and Royal Caribbean Cruise Lines
Name Headquarters A'rosa Europe NCL America America AIDA Cruises Europe American Cruise Lines America . On Nov. 8, 1993, Adweek recognized McKinney & Silver as one of the ten agencies it considered "The New Nationals" because of its outstanding creative reputation and its success in attracting multinational clients. McKinney & Silver clients include Audi, Barnett Banks Barnett Bank, founded in 1877, eventually became the largest commercial bank in Florida. It was purchased by NationsBank in 1997, but even before signs on Barnett's branches were changed, NationsBank merged with BankAmerica Corp., creating Bank of America. , Carolina Power and Light, Fieldcrest/Cannon, Hunter Fan, Karastan, Map Mobile, Royal Caribbean Cruise Lines and Sunkist. The firm is comprised of 125 employees. CKS Group is an integrated marketing communications Integrated Marketing Communications Definition The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or holding company headquartered in Cupertino. Its companies specialize in offering a wide range of integrated marketing communication services that help companies market their products, services and messages. The integrated marketing communication services CKS Group companies provide include strategic corporate and product positioning, corporate identity and product branding, new media, systems integration, environmental design, packaging, collateral systems, advertising, direct mail, consumer promotions, trade promotions and media placement services. CKS Group is a provider of integrated marketing communication programs that utilize advanced technology solutions and new media -- which CKS Group defines as media that delivers content to the end users in digital form, including the World Wide Web, the Internet, proprietary online services, CD-ROMs, laptop PC presentations and interactive kiosks. CKS Group has offices in Silicon Valley, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Portland, New York Portland is a town in Chautauqua County, New York, United States. The population was 5,502 at the 2000 census. The Town of Portland is on the shore of Lake Erie west of the City of Dunkirk. History The region was first settled in 1804. and Washington. Certain of the statements set forth in this news release are forward looking statements. Actual results could differ materially from those set forth, or contemplated, in these forward looking statements. Important factors that could cause such actual results to differ materially include the establishment or loss of key client relationships, the development of the market for new media, the success of the company's business acquisition strategy, the uncertain adoption of the Internet as a medium of commerce and communications and other risks. Investors are encouraged to read the company's reports on Forms 10-Q and 10-K filed with the Securities and Exchange Commission, particularly the risk factors and "Factors Affecting Operating Results" set forth in those reports. CONTACTS: CKS Group, Inc., Cupertino Carlton H. Baab, 408/366-5100 Gina Bianchini, 408/366-5110 gbianchini@cks.com or McKinney & Silver Bob Doherty, 919/828-0961 Don Maurer, 919/828-0691 |
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