CKE Restaurants, Inc. Licenses geoVue's Dynamic Location Optimization Solution to Enhance Investments in Existing Stores, Expand Chain.Seeking Greater Return on Investment Capital for 3,000+ Franchised, Company-owned Restaurants WOBURN, Mass. -- geoVue, a leading provider of dynamic location optimization software Free and Open Source software
CKE Carl Karcher Enterprises, Inc. (restaurant chain) CKE Certified Kitchen Design Educator CKE Catia Knowledge Engineering CKE Content and Knowledge Engineering Restaurants, Inc. (NYSE NYSE See: New York Stock Exchange : CKR CKR CKE Restaurants, Inc. (stock symbol) CKR Check Request CKR Common Key References ) today announced that CKE has licensed and will employ geoVue's software solutions to help significantly enhance investments in existing stores and expand its chain. CKE operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl's Jr.[R], Hardee's[R], La Salsa Fresh Mexican Grill[R], Green Burrito Green Burrito is an American fast-food restaurant chain run by CKE Restaurants, Inc., located mostly on the Western Half of the United States in Pacific, Mountain and West Coast regions, and serves fast-food Mexican food. [R] and Red Burrito Red Burrito is an American fast-food restaurant chain run by CKE Restaurants, Inc., located mostly on the Eastern Half of the United States in Midwest, Southeast and East Coast regions, and serves fast-food Mexican food. [TM] restaurant brands. The CKE system includes more than 3,000 locations in 43 states and in 13 countries. The company recently licensed geoVue's solutions to help prioritize in which existing stores it should invest additional capital as well as the number, type and location of new stores it should build. "We were impressed both with geoVue's highly experienced analysts and its superior software," said Rich Buxton, executive vice president of real estate development for CKE. "geoVue will help us prioritize new markets, determine how to lay out franchise territories in each of them, prioritize our remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure. bone remodeling program for existing stores and ultimately give us a rapid return on our investment." geoVue goes beyond simple site selection. It optimizes locations. Using its innovative solutions and domain expertise, geoVue develops predictive store trade areas that allow clients to decide which markets to enter, expand or exit; how they should optimize store networks within each market; and how to localize lo·cal·ize v. lo·cal·ized, lo·cal·iz·ing, lo·cal·iz·es v.tr. 1. To make local: decentralize and localize political authority. 2. marketing and merchandising. "CKE has strong brand recognition and is ensuring that it delivers on its promises to both customers and franchisees in the manner in which it invests in existing and new stores," said Rudy Nadilo, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of geoVue. "We are excited to work with CKE as it expands its restaurant presence across the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ." About CKE Restaurants CKE Restaurants, Inc., through its subsidiaries, franchisees and licensees, operates some of the most popular U.S. regional brands in quick-service and fast-casual dining, including the Carl's Jr.[R], Hardee's[R], La Salsa Fresh Mexican Grill[R] and Green Burrito[R] and Red Burrito[TM] restaurant brands. CKE is publicly traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the symbol "CKR" and is headquartered in Carpinteria, California. As of the fourth fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,105 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr. restaurants, 1,906 Hardee's restaurants and 96 La Salsa Fresh Mexican Grill[R] restaurants. For more information, or to find a Carl's Jr. or Hardee's near you, go to www.ckr.com, www.carlsjr.com or www.hardees.com. About geoVue (www.geovue.com) geoVue is the leading provider of dynamic location optimization software for retailers, restaurants and other real-estate based consumer channels seeking a higher return on capital investment. geoVue's state-of-the-art modeling and optimization solutions help its clients holistically plan store networks and prioritize capital investments based on predictive, multi-factor trade areas. Clients prioritize markets to enter, expand or exit; optimize store networks; and localize marketing and merchandising. geoVue's unique approach to data and model maintenance provides each client with a localized, real-time geospatial decision-making framework configured for its particular customer-centric strategy. geoVue clients "don't leave square footage on the table." Founded in 1994 and based in Woburn, Mass., the company has more than 150 clients, including Big Lots, Dunkin' Brands, Meineke, Papa Murphy's, Pet Supermarket , REI and The Limited. All companies and products listed herein are trademarks or registered trademarks of their respective holders. |
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